Growth Marketing Essentials: Build Effective Acquisition Funnels (Skillshare)

Key lessons include:

• Essential marketing terms (and nothing but)
• Calculating true customer value for modern business models
• Analyzing common marketing paths (for companies like threadless and ClassPass)
• Crafting your own marketing funnel
• Improving your strategy and fixing issues

Whether marketing is your full-time job or one of many hats you wear, crafting effective funnels is a fundamental skill for anyone looking to succeed. After taking this class, you’ll look at marketing in a whole new light, allowing you to craft the right message, motivate your customers, and grow your business.
Create your marketing path!
Download the class worksheets and complete two assignments:

1. Analyze the marketing path of a business other than your own. Ideally, click through the path yourself, starting from an advertisement, an email, or a social media post. What are the messages you're receiving, and the action they want you to take?
2. Fill in your marketing path as it exists today, without changes or improvements. What are the messages you're currently sending to customers? What are the actions you're hoping they'll take?
3. Share your worksheets in the Project Gallery for feedback, and to see what other students are discovering.

Things to keep in mind:

• Be as detailed as possible. Remember, the email subject line is a message, and clicking to open the email is an action!
• When in doubt, break up nodes into smaller chunks.
• Once your nodes are in place, look for places where customers aren't taking the action you want, then dig deeper to discover the cause.