Intro to Digital Analytics - history, strategy, tactics, myths and much more! (Skillshare)

However, there is more to Digital Analytics than just Google analytics and in this course, I will give you the background of digital analytics. We will look at popular misconceptions, how teams should be structured, processes whilst always keeping the customers at the centre of our analysis and a focus on helping you create the best Digital Analytics framework.
You should try this course if you are a:

• A Founder who doesn't know where to get started
• A Website owner who are struggling to understand their traffic and sales
• A Marketer trying to build a community or find out more about their customers
• Anyone who wants to understand a bit more about the theory and strategy behind analytics

This course is not for:

• People looking for a specific how to’s on implementing the tools or how to create a dashboard
• People who are looking for a quick fix or guaranteed income
• Anyone who wants to implement Google Analytics and then forget about it
• People who have a strong understanding of the basics and want to dive into more advanced topics

Think about your business or desired job. Now come up with 3 innovations you think will happen to technology and how you think they will impact businesses.
1) In the next 12 months
2) In the next 5 years
3) In the next 20 years
How should people be adapting today to be ready for these shifts?
Bonus points if you can guess the missing business model & what the 4th myth is!