Google Ads: Create the perfect structure (Skillshare)

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you with certainty that the cause of all your trouble is your account structure. If it’s bad from the beginning, you will be heading for disaster. A very expensive disaster. So you need to take extra care in creating it right from the start.
My take is to give you all the strategic thinking you need in order to build a strong structure: so knowing how to organize your campaigns, ad groups and keywords in a coherent way.
By the end of the class, you will be able to create your own structure, for your own business. And it will start by imagining a perfect structure for two businesses examples that I will provide.
I would say that you need some basic knowledge of Google Ads to enroll in this class, but if you are a beginner wanting to get off with a good start on Google Ads, this class is also for you.
Your class project is to create the perfect structure for your own business or for the two businesses I’m providing you with.
I selected the keywords and already did the work from lesson 6 and 7. So, your job is to organize them in a coherent structure. To do it, I would like you to use the method shown in lesson number 4.
Materials:
Use a spreadsheet (Google Sheet, Excel, Numbers, etc.)
Getting Started:
Depending on which business you choose, review 'Lesson 2: Perfect structure for a retailer’ and ‘Lesson 3: Perfect for a services company’.

Think step by step:

• Find the big categories that would exist on a website
• Find the different intents in this category
• Check your work. Does each ad group has a unique intent?
• If not, go back to the first step and try to find subcategories