Identification of the relevant factors in the competitive environment of companies, and the contemporary technological innovation trends. Nowadays, competitiveness of companies suffer an impact not only by economical, political, social, environmental, and health trends; technological innovation trends are relevant factors in the design of business models that are necessary for the prevalence of institutions.
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The correct understanding of both the incremental and the disruptive innovation, will enable to understand the usefulness of identifying the identification of the index of technological adoption.
This course is part of the Digital transformation as a business and innovation strategy Professional Certificate.
What you'll learn
With this course you will be able to:
- Identify the mega trends in a business environment.
- Understand the competitive evaluation models.
- Know the technological innovation trends.
- Understand the technological innovation index.
Syllabus
Topic 1: Relevant factors in the environment of companies
Topic 1.1 Economical, political, social, and environmental mega trends.
Topic 1.2 Institutional environment
Topic 2: Criteria for competitive assessment
Topic 2.1 Competitiviness (International/Regional/Organizational)
Topic 2.2 Models of competitive assessment
Topic 3: Innovation map
Topic 3.1 Map of innovation in history
Topic 3.2 Incremental vs. disruptive innovation
Topic 4: Disruptive innovation trends
Topic 4.1 Disruptive technologies
Topic 4.2 Index of technological adoption (Note: Create your own "grid")
