Coursera

Fundamentos de la publicidad en redes sociales (Coursera)

Offered by Facebook,
Fundamentos de la publicidad en redes sociales (Coursera)

Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende la forma en que las políticas de privacidad pueden afectar los anuncios.

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Completa el curso con un proyecto donde producirás un brief creativo con activos para entregar a un equipo de diseño en una campaña publicitaria. También crearás tu primer anuncio en redes sociales.
Al finalizar este curso, serás capaz de:
• Determinar por qué y cuándo invertir en publicidad paga en redes sociales
• Comprender la estructura de los anuncios en redes sociales y en qué difieren de las publicaciones orgánicas
• Evaluar en qué plataformas conviene lanzar las campañas publicitarias en redes sociales y qué hace que un anuncio sea efectivo
• Elaborar recursos visuales y escritos atractivos y efectivos para anuncios en redes sociales
• Aprender a colaborar con otros de forma efectiva mediante briefs creativos
• Desarrollar un conocimiento básico de los datos, la publicidad basada en datos y la protección de la privacidad
• Crear un anuncio directamente desde tu página comercial de Facebook y tu cuenta profesional de Instagram
• Usar efectivamente los anuncios en las historias de Instagram para conectarte con los clientes
• Redactar un brief creativo y crear un anuncio en redes sociales
Este curso está pensado para quienes desean aprender a crear y administrar anuncios en redes sociales. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el Curso 1 (Introducción al marketing en redes sociales) y el Curso 2 (Gestión de redes sociales) de este programa.
Course 3 of 6 in the Marketing en redes sociales de Facebook Professional Certificate.

Syllabus

WEEK 1
Introducción a la publicidad en redes sociales
En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.

WEEK 2
Crear anuncios efectivos en redes sociales
En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.

WEEK 3
Datos, privacidad y políticas en redes sociales
Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.

WEEK 4
Primeros pasos para anunciar en Facebook e Instagram
Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.

WEEK 5
Crear un brief creativo para un anuncio en redes sociales
Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.

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