Coursera

Fundamentos de la publicidad en redes sociales (Coursera)

Offered by Facebook,

Este curso examina en profundidad la publicidad paga en las redes sociales. Aprende a desarrollar anuncios efectivos para comenzar a anunciar en plataformas como Instagram y Facebook. Aprende a capturar la esencia de una campaña publicitaria en un brief creativo para trabajar con los equipos de diseño, y comprende la forma en que las políticas de privacidad pueden afectar los anuncios.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Completa el curso con un proyecto donde producirás un brief creativo con activos para entregar a un equipo de diseño en una campaña publicitaria. También crearás tu primer anuncio en redes sociales.
Al finalizar este curso, serás capaz de:
• Determinar por qué y cuándo invertir en publicidad paga en redes sociales
• Comprender la estructura de los anuncios en redes sociales y en qué difieren de las publicaciones orgánicas
• Evaluar en qué plataformas conviene lanzar las campañas publicitarias en redes sociales y qué hace que un anuncio sea efectivo
• Elaborar recursos visuales y escritos atractivos y efectivos para anuncios en redes sociales
• Aprender a colaborar con otros de forma efectiva mediante briefs creativos
• Desarrollar un conocimiento básico de los datos, la publicidad basada en datos y la protección de la privacidad
• Crear un anuncio directamente desde tu página comercial de Facebook y tu cuenta profesional de Instagram
• Usar efectivamente los anuncios en las historias de Instagram para conectarte con los clientes
• Redactar un brief creativo y crear un anuncio en redes sociales
Este curso está pensado para quienes desean aprender a crear y administrar anuncios en redes sociales. Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el Curso 1 (Introducción al marketing en redes sociales) y el Curso 2 (Gestión de redes sociales) de este programa.
Course 3 of 6 in the Marketing en redes sociales de Facebook Professional Certificate.

Syllabus

WEEK 1
Introducción a la publicidad en redes sociales
En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.

WEEK 2
Crear anuncios efectivos en redes sociales
En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.

WEEK 3
Datos, privacidad y políticas en redes sociales
Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.

WEEK 4
Primeros pasos para anunciar en Facebook e Instagram
Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.

WEEK 5
Crear un brief creativo para un anuncio en redes sociales
Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Oct 12th 2026

4 Weeks

Marketing Social Media Marketing Strategy

Coursera

IE Business School

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

Management & Leadership Marketing & Communication

¿Qué tanto conoce las campañas de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y aprovéchelo para dar un impulso a su producto o servicio. A través de este curso aprenderá a enfrentar los mayores retos a la hora de planificar y evaluar las estrategias y ejecuciones de comunicaciones de marketing. Tendrá las habilidades para combinar las teorías y modelos con información práctica y así tomar mejores decisiones de comunicaciones de marketing. Al completar este curso será capaz de aprovechar las comunicaciones integradas de marketing (IMC por sus siglas en inglés) en el proceso de crear marcas valiosas y ganar el corazón de sus consumidores.

Oct 12th 2026

4 Weeks

Marketing Advertising Public Relations

Coursera

University of California, Santa Cruz

GetVirtual: How to Launch Your Online Business (Coursera)

Business

The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing.

Oct 26th 2026

4 Weeks

Business Strategy Project Management Online Business

Coursera

IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Management & Leadership Marketing & Communication

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.

Oct 19th 2026

4 Weeks

Marketing Advertising Public Relations

Coursera

Northwestern University

Content, Advertising & Social IMC (Coursera)

Management & Leadership Marketing & Communication

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

Oct 12th 2026

4 Weeks

Marketing Gamification Advertising

Coursera

Duke University

Advertising and Society (Coursera)

Economics & Finance Social Sciences

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.

Oct 19th 2026

5-12 Weeks

Advertising Television Commercials Advertisements

Coursera

University of Pennsylvania

English for Media Literacy (Coursera)

Languages & Literature

Welcome to English for Media Literacy! This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media; such as, newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch.

Oct 12th 2026

5-12 Weeks

English Advertising Social Media

Coursera

IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Architecture & Design

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Oct 12th 2026

4 Weeks

Image Marketing Advertising

Coursera

Marketing Analytics with Meta (Coursera)

Marketing & Communication Business

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

Oct 19th 2026

5-12 Weeks

Facebook Marketing Analytics Marketing Mix

Coursera

EIT Digital

Marketing Strategy for Entrepreneurs (Coursera)

Management & Leadership Marketing & Communication

You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey.

Oct 19th 2026

5-12 Weeks

Analysis Marketing Entrepreneur

Coursera

Tecnológico de Monterrey

Requerimientos, planeación, ejecución y medición de estrategias para redes sociales (Coursera)

Management & Leadership Marketing & Communication

¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio? Éstas y muchas más preguntas nos hacemos al ser parte de los consumidores que adquirimos un producto o servicio y que el medio por el cual nos enganchamos a él, fue una red social, pero también y principalmente como proveedor, nos interesa cómo sacar provecho de ellas para favorecer nuestro negocio.

Nov 2nd 2026

4 Weeks

Strategy Social Networks Marketing Campaign

Coursera

Facebook

Introduction to Social Media Marketing (Coursera)

Marketing & Communication Business

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Oct 13th 2026

5-12 Weeks

Marketing Social Media Digital Marketing