EdX

Emprendimiento Corporativo (edX)

Offered by Tecnológico de Monterrey, TecdeMonterreyX,
Emprendimiento Corporativo (edX)

En este curso en linea aprenderas a identificar los conceptos del emprendimiento corporativo y te presentara una introducción a la cultura emprendedora orientada al desarrollo de la organización. Espiritu emprendedor, cultura emprendedora, son términos que se oyen y leen repetidamente. Estos han emergido con fuerza renovada en una economía en que aparecen nuevas y grandes oportunidades de negocio. Por esta razón las capacidades emprendedoras son valoradas en empresas y organizaciones que basan su crecimiento y su ventaja competitiva en la innovación.

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Cada vez es mas común que se desarrollen proyectos emprendedores en el interior de una organización establecida, lo que se conoce como intra-emprendimiento o emprendimiento corporativo, amplia tus conocimientos en esta temática con este curso online.
La finalidad de este curso de administración es explicar a los participantes los principales conceptos del emprendimiento corporativo y dar una introducción a los temas de "Cultura Emprendedora" orientados al desarrollo de competencias para el crecimiento orgánico de la empresa o desarrollo de la organización.
This course is part of the Innovación y emprendimiento MicroMasters.

What you'll learn

  • La importancia de la innovación en las organizaciones
  • Identificar como la innovación se vincula a las estrategias de desarrollo de las organizaciones
  • El emprendimiento corporativo como estrategia de crecimiento y desarrollo organizacional
  • La importancia de la cultura emprendedora en la organizacion
  • Los elementos relevantes para el diseño e implementación de una estrategia de emprendimiento corporativo

Syllabus

  1. La articulación de la innovación como estrategia de crecimiento.
  • La innovación empresarial
  • De innovación a emprendimiento
  1. Desarrollo de cultura emprendedora en la empresa.
  • El emprendimiento corporativo como estrategia de la organización
  • La cultura de emprendimiento
  1. Diseño de estrategias para el emprendimiento corporativo y gestión de equipos de intraemprendimiento.
  • El ecosistema de emprendimiento corporativo
  • Diferentes formas de programas y proyectos de emprendimiento corporativo
  1. El emprendimiento corporativo en la practica.
  • Análisis de varios ejemplos reales en la practica de las organizaciones
  • Modelo de evaluación de emprendimiento corporativo
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