EdX

Mentalidad Emprendedora (edX)

Offered by Tecnológico de Monterrey, TecdeMonterreyX,
Mentalidad Emprendedora (edX)

Aprende como el emprendimiento innovador y la forma de innovar de las startups pueden generar valor en el mundo de los negocios. En un mundo Volátil, Incierto, Complejo, Hiperconectado y Ambiguo (VUCHA), los ciclos de negocios e innovación se están reduciendo como nunca antes. El ciclo de vida de las empresas se ha reducido a menos de un tercio en los últimos 30 años.

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La democratización de la innovación ha abierto posibilidades infinitas para muchas personas, empresas y regiones en todo el mundo. En particular, los emprendedores y las startups están aprovechando las oportunidades generadas por la transformación que se esta produciendo, en este curso en línea entenderás como puedes comenzar a desarrollar esas habilidades innovadoras y de emprendimiento, y así aplicarlas de forma exitosa.
Este curso online se enfoca en comprender las estrategias, las herramientas y los conceptos básicos que los emprendedores utilizan para emprender innovaciones en el mercado y escalar sus emprendimientos, generando valor y disrupción en muchos mercados.
En este curso de administración los estudiantes entenderán:

  • Como validar un problema y su solución (Problem-Solution Fit)
  • Como validar si un producto tiene una aceptación en un mercado (Product-Market Fit)
  • Como escalar sus emprendimientos (Business Model Fit)

This course is part of the Innovación y emprendimiento MicroMasters.

What you'll learn

  • Identificar los conceptos básicos de emprendimiento innovador para innovar y crear valor en la empresa
  • Determinar las estrategias y herramientas que los emprendedores y startups utilizan para desarrollar y emprender las innovaciones
  • Explicar como los emprendedores pueden ir de una idea a un producto y escalarlo
  • Analizar las iniciativas de innovación dentro de la organización

Syllabus

Tema 1. Emprendimiento Innovador
Por que estamos en un curso de Emprendimiento
Megatendencias

Tema 2. Emprendimiento Esbelto
Problem-Solution, Producto-Market, y Business Model Fit
Business Model Canvas y Descubriendo y validando clientes

Tema 3. Diseñando un modelo de negocio
Tipos de modelos de negocio
Pivoteo e iteración

Tema 4. Emprendimiento corporativo

  • Emprendimiento corporativo y los horizontes de crecimiento
  • Equipos de emprendimiento
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