Developing Organic Search Strategies (Skillshare)

And end-to-end introduction to building meaningful strategies for organic search. This course addresses:

• What is an organic search strategy?
• What you need to know and do before starting a project with a client?
• The research process
• Organizing and prioritizing action items
• Building, editing, and presenting presentation
• Along with general tips and tricks

This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:

• Internet connection / Google search
• A Creative mind
• Whiteboard
• One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
• Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.

Build an organic search strategy through a series of mini-challenges throughout the course. Including:

• Analyzing the search presence of top competitors in the industry
• Developing a strategic roadmap with next steps to improve search presence
• Building a PowerPoint presentation for your day-to-day contact from beginning to end