Customer Relationship Management (CRM) as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly. In this course you’ll learn why it’s almost impossible to run a successful business today with a CRM system from the past.
We’ll demonstrate how today's Customer Engagement and Commerce solutions from SAP provide help to drive relevant, contextual experiences across all of your customers’ touchpoints in real time. As well as presenting the SAP Hybris solution portfolio, we’ll also focus on the necessary steps to plan and perform the required transition process, and how SAP can offer support here.
Today, selling is more complex than ever. CRM as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly.
Learn how SAP can help you to transform your processes to meet both your company's goals and customer expectations through all channels.
SAP offers several CRM solutions to support your business, both cloud-based and on-premise. They are comprehensive and powerful tools to adapt your sales, service, and marketing processes to contemporary market demands.
In this course, you’ll learn about the solution portfolio, why it makes sense, and how you can move from your current SAP CRM installation into the future. Predefined services are just one of the ways we can help during this journey.
Course Content
Week 1: What SAP Offers
Week 2: Why It Makes Sense
Week 3: How to Get There
Week 4: Final Exam
