Skillshare

Create Logos with Meaning: Type as Shape (Skillshare)

Offered by Skillshare,

Learn how to transform your logo into clever, double meaning designs by incorporating typography. In this class, you'll learn how to manipulate type to create logo designs that are loaded with meaning. Learn how companies like FedEx, Goodwill, and many others have learned to think about design, and begin finding innovative ways to create logos. Through learning how to correctly research and brief a client, and changing how you think of type, you'll have another great resource in your designer toolbelt.

For this class, you will create a logo design using type as shape. Use an existing client or company, pick from the list of fake companies below, or make your own. Think of what the company you choose would want to portray in a logo, then create a clever design.

In the project section post anything that inspired you, any sketches you created along the way, as well as your design at various stages. Explain your process so that we can all learn from you. Upload your final logo design so you can bathe in our envy!

If you did the letter exercise I mentioned in class, post that too! We all want to see what you have made.

FAKE EXAMPLE COMPANIES

Mindless Records
Tasty Produce
Broke Films
Steadfast Clothing Co.
Grover Cleveland High Schoo
....Anything you can think of!

DELIVERABLES

Sketches / Process Screenshots
Final design

RESOURCES
Inspiration

From Up North
Pinterest
Clever Logo Designs
Double Meaning Logos
Fed Ex Logo Background
Hidden Meaning Logos

Fonts

My Shop
The League of Moveable Type
Creative Market
Free Design Resources
Pixel Buddha
Font Bundles
Pixel Surplus
The Hungry JPEG
Sellfy
Behance

Textures

My Shop
Ink Stamp Effects
Spoon Graphics Photoshop Brushes
Creative Market
Free Design Resources
Graphic Burger

Thank you for taking this class! I hope you enjoyed and learned a lot to be able to take into your future projects. Be sure to leave a review to let me know what you think, and tell me if you have an idea for a future class. Thanks again, and happy designing!

Go to Class

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