Coursera

Create an A/B web page marketing test with Google Optimize (Coursera)

Offered by Coursera Project Network,

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

In this Free Guided Project, you will:

Set up Google Optimize with Google Analytics
Create an A/B test web page marketing experience
Refine weight, audience targeting, activation and other advanced options
Showcase this hands-on experience in an interview

Learn step-by-step

Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events

Go to Class

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