Coursera

Create an A/B web page marketing test with Google Optimize (Coursera)

Offered by Coursera Project Network,
Create an A/B web page marketing test with Google Optimize (Coursera)

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

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In this Free Guided Project, you will:

  • Set up Google Optimize with Google Analytics
  • Create an A/B test web page marketing experience
  • Refine weight, audience targeting, activation and other advanced options
  • Showcase this hands-on experience in an interview

Learn step-by-step

  • Intro and get started with Google Optimize
  • Activate Google Optimize, Analytics and install the extension
  • Create a sample Google Site
  • Install Optimize, Analytics and set up the first experience
  • Create a page variant for A/B testing
  • Set up page and audience targeting
  • Create objectives
  • Finish additional settings, traffic allocation and activation events
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