Crear encuestas de mercadeo con Formularios Google (Coursera)

Crear encuestas de mercadeo con Formularios Google (Coursera)

Para el fin de este proyecto, usted habrá creado un Formulario Google para investigaciones de mercadeo. Formularios Google es una manera fácil y gratis de realizar sus investigaciones de mercadeo porque es fácil de compartir vínculos, los datos se generan en una Hoja de cálculo Google bien organizada, y es fácil de responder a la encuesta desde cualquier tipo de dispositivo.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Se usa Formularios Google para encuestas de clientes, para recopilar las sugerencias de sus clientes y empleados, y para aumentar la lista de contactos de su empresa. Usted va a aprender cómo crear un formulario Google que incluye elementos como su marca corporativa, la opción de recibir correos de su empresa, y preguntas basadas en las respuestas del usuario.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

In this Free Guided Project, you will:

  • Utilizar Formularios Google para crear una encuesta de mercadeo y usar las herramientas de desarrollo informático para diseñar preguntas.
  • Diseñar preguntas basadas en las repuestas del usuario y crear una pregunta para la encuesta que solicita el correo electrónico del respondiente.
  • Usar las herramientas de Formularios Google para compartir la encuesta.
  • Showcase this hands-on experience in an interview

Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Utilizar las herramientas de Formularios Google para crear una encuesta de mercadeo.
  2. Diseñar preguntas para la encuesta usando las herramientas de desarrollo informático.
  3. Diseñar preguntas basadas en las repuestas del usuario.
  4. Crear una pregunta que solicita el correo electrónico del respondiente.
  5. Usar las herramientas de Formularios Google para compartir la encuesta.
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Forecasting Models for Marketing Decisions (Coursera) Coursera
Emory University

Forecasting Models for Marketing Decisions (Coursera)

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models.

Jun 8th 2026
4 Weeks
El plan de marketing (Coursera) Coursera
IE Business School

El plan de marketing (Coursera)

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Jun 8th 2026
4 Weeks
Leadership Through Marketing (Coursera) Coursera
Northwestern University

Leadership Through Marketing (Coursera)

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Jun 14th 2026
4 Weeks
Optimizing a Website for Search (Coursera) Coursera
University of California, Davis

Optimizing a Website for Search (Coursera)

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Jun 8th 2026
4 Weeks
Sales & Marketing Alignment (Coursera) Coursera
FIA Business School

Sales & Marketing Alignment (Coursera)

This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3).

Jun 8th 2026
4 Weeks
Pricing Strategy (Coursera) Coursera
IE Business School

Pricing Strategy (Coursera)

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Jun 8th 2026
4 Weeks
Google SEO Fundamentals (Coursera) Coursera
University of California, Davis

Google SEO Fundamentals (Coursera)

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Jun 8th 2026
4 Weeks
Marketing in an Analog World (Coursera) Coursera
University of Illinois at Urbana-Champaign

Marketing in an Analog World (Coursera)

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis.

Jun 8th 2026
4 Weeks
Applying Data Analytics in Marketing (Coursera) Coursera
University of Illinois at Urbana-Champaign

Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Jun 13th 2026
4 Weeks
Brand and Product Management (Coursera) Coursera
IE Business School

Brand and Product Management (Coursera)

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Jun 8th 2026
4 Weeks
Marketing in a Digital World (Coursera) Coursera
University of Illinois at Urbana-Champaign

Marketing in a Digital World (Coursera)

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.

Jun 10th 2026
4 Weeks
Marketing Analytics (Coursera) Coursera
University of Virginia

Marketing Analytics (Coursera)

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

Jun 8th 2026
5-12 Weeks