Coursera

Crear encuestas de mercadeo con Formularios Google (Coursera)

Offered by Coursera Project Network,
Crear encuestas de mercadeo con Formularios Google (Coursera)

Para el fin de este proyecto, usted habrá creado un Formulario Google para investigaciones de mercadeo. Formularios Google es una manera fácil y gratis de realizar sus investigaciones de mercadeo porque es fácil de compartir vínculos, los datos se generan en una Hoja de cálculo Google bien organizada, y es fácil de responder a la encuesta desde cualquier tipo de dispositivo.

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Se usa Formularios Google para encuestas de clientes, para recopilar las sugerencias de sus clientes y empleados, y para aumentar la lista de contactos de su empresa. Usted va a aprender cómo crear un formulario Google que incluye elementos como su marca corporativa, la opción de recibir correos de su empresa, y preguntas basadas en las respuestas del usuario.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

In this Free Guided Project, you will:

  • Utilizar Formularios Google para crear una encuesta de mercadeo y usar las herramientas de desarrollo informático para diseñar preguntas.
  • Diseñar preguntas basadas en las repuestas del usuario y crear una pregunta para la encuesta que solicita el correo electrónico del respondiente.
  • Usar las herramientas de Formularios Google para compartir la encuesta.
  • Showcase this hands-on experience in an interview

Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Utilizar las herramientas de Formularios Google para crear una encuesta de mercadeo.
  2. Diseñar preguntas para la encuesta usando las herramientas de desarrollo informático.
  3. Diseñar preguntas basadas en las repuestas del usuario.
  4. Crear una pregunta que solicita el correo electrónico del respondiente.
  5. Usar las herramientas de Formularios Google para compartir la encuesta.
Go to Class
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