Coursera

Crear encuestas de mercadeo con Formularios Google (Coursera)

Offered by Coursera Project Network,

Para el fin de este proyecto, usted habrá creado un Formulario Google para investigaciones de mercadeo. Formularios Google es una manera fácil y gratis de realizar sus investigaciones de mercadeo porque es fácil de compartir vínculos, los datos se generan en una Hoja de cálculo Google bien organizada, y es fácil de responder a la encuesta desde cualquier tipo de dispositivo.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Se usa Formularios Google para encuestas de clientes, para recopilar las sugerencias de sus clientes y empleados, y para aumentar la lista de contactos de su empresa. Usted va a aprender cómo crear un formulario Google que incluye elementos como su marca corporativa, la opción de recibir correos de su empresa, y preguntas basadas en las respuestas del usuario.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

In this Free Guided Project, you will:

Utilizar Formularios Google para crear una encuesta de mercadeo y usar las herramientas de desarrollo informático para diseñar preguntas.
Diseñar preguntas basadas en las repuestas del usuario y crear una pregunta para la encuesta que solicita el correo electrónico del respondiente.
Usar las herramientas de Formularios Google para compartir la encuesta.
Showcase this hands-on experience in an interview

Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Utilizar las herramientas de Formularios Google para crear una encuesta de mercadeo.
Diseñar preguntas para la encuesta usando las herramientas de desarrollo informático.
Diseñar preguntas basadas en las repuestas del usuario.
Crear una pregunta que solicita el correo electrónico del respondiente.
Usar las herramientas de Formularios Google para compartir la encuesta.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

Management & Leadership

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Sep 21st 2026

5-12 Weeks

Marketing Strategy Strategic Management

Coursera

University of California, Davis

The Strategy of Content Marketing (Coursera)

Management & Leadership Marketing & Communication

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Sep 14th 2026

5-12 Weeks

Marketing Strategy Writing

Coursera

Facebook

Measure and Optimize Social Media Marketing Campaigns (Coursera)

Marketing & Communication Business

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: analyze dashboards and evaluate ROI from your social media marketing efforts; understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models; implement an A/B test to optimize your campaign; present and communicate the results of your campaign to a team.

Sep 20th 2026

4 Weeks

Marketing Advertising Digital Marketing

Coursera

IE Business School

Pricing Strategy (Coursera)

Management & Leadership Marketing & Communication

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Sep 14th 2026

4 Weeks

Marketing Psychology Pricing

Coursera

University of Pennsylvania

Gamification (Coursera)

CS: Design & Product

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Sep 28th 2026

5-12 Weeks

Game Business Social

Coursera

Emory University

Survey analysis to Gain Marketing Insights (Coursera)

Management & Leadership Marketing & Communication

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Sep 14th 2026

4 Weeks

Marketing Marketing Strategy Marketing Analysis

Coursera

Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Sep 21st 2026

5-12 Weeks

Food Management Marketing

Coursera

University of Virginia,Boston Consulting Group - BCG

Cost and Economics in Pricing Strategy (Coursera)

Marketing & Communication Business

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.

Sep 14th 2026

4 Weeks

Business Marketing Economics

Coursera

IE Business School

Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Management & Leadership Marketing & Communication

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de valor diferencial, debes terminar con un posicionamiento claro sobre el que construiremos nuestro plan de marketing. El posicionamiento es el resultado de empezar con una propuesta de valor relevante para el segmento de mercado por el que hemos optado.

Sep 28th 2026

3 Weeks

Marketing Marketing Strategy Positioning

Coursera

Northwestern University

The Importance of Listening (Coursera)

Marketing & Communication Business

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

Sep 14th 2026

4 Weeks

Marketing Big Data Social Media

Coursera

IE Business School

Market Research and Consumer Behavior (Coursera)

Management & Leadership Marketing & Communication

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Sep 14th 2026

4 Weeks

Marketing Data Analysis Marketing Strategy

Coursera

University of California, Irvine

Essentials of Entrepreneurship: Thinking & Action (Coursera)

Business

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Sep 14th 2026

4 Weeks

Business Management Marketing