Crash Course on Social Media (Coursera)

By the end of this course you will be able to:

• Articulate your target audience and customer journey
• Set marketing goals and align them with the correct social media platforms
• Create, grow, and maintain your presence on social media platforms
• Utilize analytics to optimize your marketing campaigns to attain your business goals

Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.

What you'll learn

• How to establish and manage a social media presence for your business
• How to create compelling social media content and optimize content to reach your target audience
• How to determine when to use paid advertising and choose the right metrics to track to reach your business goals

Syllabus

Build Your Social Media Strategy Foundation
This week, you will analyze the major social platforms and explore their unique features. You will learn about the customer journey and how it impacts social media marketing. Finally, you will create and describe your target audience of your organization.

Establish Your Social Media Presence
This week, you will continue to evaluate various social media platforms and how they are used. You will create your social media content strategy to attract and engage your target audience. Finally, you will audit content to create engaging and sharable material with your target audience.

Build a Following
This week, you will learn how to grow and maintain your social media presence. You will differentiate between engaging and promoting on social media platforms. You will use social media analytics to track your progress and measure results. You will understand social media advertising and its role in audience growth.