Coursera

Crash Course on Social Media (Coursera)

Offered by Aptly,

This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this course you will be able to:

Articulate your target audience and customer journey
Set marketing goals and align them with the correct social media platforms
Create, grow, and maintain your presence on social media platforms
Utilize analytics to optimize your marketing campaigns to attain your business goals

Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.

What you'll learn

How to establish and manage a social media presence for your business
How to create compelling social media content and optimize content to reach your target audience
How to determine when to use paid advertising and choose the right metrics to track to reach your business goals

Syllabus

Build Your Social Media Strategy Foundation
This week, you will analyze the major social platforms and explore their unique features. You will learn about the customer journey and how it impacts social media marketing. Finally, you will create and describe your target audience of your organization.

Establish Your Social Media Presence
This week, you will continue to evaluate various social media platforms and how they are used. You will create your social media content strategy to attract and engage your target audience. Finally, you will audit content to create engaging and sharable material with your target audience.

Build a Following
This week, you will learn how to grow and maintain your social media presence. You will differentiate between engaging and promoting on social media platforms. You will use social media analytics to track your progress and measure results. You will understand social media advertising and its role in audience growth.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Coursera Project Network

Measure a Marketing Strategy using Facebook Insights (Coursera)

Marketing & Communication

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts.

Jun 8th 2026

Self-Paced

Marketing Facebook Marketing Strategy

Coursera

Northwestern University

The Importance of Listening (Coursera)

Marketing & Communication Business

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

Jun 8th 2026

4 Weeks

Marketing Big Data Social Media

Coursera

Coursera Project Network

Cree Increíbles Diseños de Mercadeo usando Canva (Coursera)

Business

Al final del Proyecto usted podrá crear un gráfico/diseño de ejemplo/muestra de redes sociales para empresas. El gráfico se puede compartir en las plataformas de redes sociales de su empresa. Podrá incorporar la paleta de colores de su guía de estilo empresarial para crear el reconocimiento de la marca como parte de su estrategia de mercadeo en redes sociales.

Jun 8th 2026

Self-Paced

Business Strategy Graphic Design Social Media

Coursera

University of California, Davis

Advanced Content and Social Tactics to Optimize SEO (Coursera)

Management & Leadership Marketing & Communication

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Jun 8th 2026

4 Weeks

Marketing SEO Social Media

Coursera

University of Colorado Boulder

Social Media Advertising (Coursera)

Marketing & Communication Business

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

Jun 8th 2026

5-12 Weeks

Advertising Social Media Twitter

Coursera

Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Jun 8th 2026

4 Weeks

Business Management Strategy

Coursera

Facebook

Introduction to Social Media Marketing (Coursera)

Marketing & Communication Business

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Jun 9th 2026

5-12 Weeks

Marketing Social Media Digital Marketing

Coursera

Northwestern University

What is Social? (Coursera)

Management & Leadership Marketing & Communication

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

Jun 8th 2026

4 Weeks

Business Social Media Social Networks

Coursera

Salesforce,SV Academy

Groundwork for Success in Sales Development (Coursera)

Business

This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.

Jun 8th 2026

4 Weeks

Business Management Physical

Coursera

Digital Marketing Institute

Twitter, LinkedIn, and YouTube Marketing (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so.

Jun 8th 2026

3 Weeks

Marketing Twitter Youtube

Coursera

Facebook

Fundamentals of Social Media Advertising (Coursera)

Business

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

Jun 9th 2026

5-12 Weeks

Business Data Marketing

Coursera

New York University

Richard Schechner's Introduction to Performance Studies (Coursera)

Film & Audio

Performance Studies: An Introduction explores the wide world of performance--from theatre, dance, and music to ritual, play, political campaigns, social media, and the performances of everyday life. Performance studies also ranges across cultures--Asia, Africa, the Caribbean, Europe, the Americas. And it spans historical periods from the art of the paleolithic caves to YouTube and the avantgarde. This course is devised by Richard Schechner, one of the pioneers of performance studies, in dialogue with more than a dozen expert scholars and artists.

Jun 8th 2026

13-24 Weeks

Music Art Theatre