Coursera

Build a Customer Journey Map with UXPressia (Coursera)

Offered by Coursera Project Network,

Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this project, you will be able to:

research information about target users for your product
build a data based user persona for your product
uncover customer pain points
map out your customer's journey
ideate on how to improve your customer experiences
share your customer journey map with stakeholders

In this Guided Project, you will:

Create a data based user persona for a customer journey map
Map out a customer's journey in an end-to-end process
Ideate on possible solutions to improve customer experience and solve their pain points

Learn step-by-step

Explore Your Workspace
Create Your User Persona
Outline the Steps on Your Journey
Identify Your Customer's Goals for Each Step
Mapping Processes and Channels
Mapping Processes in Everyday Language
Identify Your Customer's Pain Points
Plotting the Emotional Journey
Improve Your Customer's Experience
Describe & Export Your Map

Go to Class

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