Coursera

Build a Customer Journey Map with UXPressia (Coursera)

Offered by Coursera Project Network,

Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this project, you will be able to:

research information about target users for your product
build a data based user persona for your product
uncover customer pain points
map out your customer's journey
ideate on how to improve your customer experiences
share your customer journey map with stakeholders

In this Guided Project, you will:

Create a data based user persona for a customer journey map
Map out a customer's journey in an end-to-end process
Ideate on possible solutions to improve customer experience and solve their pain points

Learn step-by-step

Explore Your Workspace
Create Your User Persona
Outline the Steps on Your Journey
Identify Your Customer's Goals for Each Step
Mapping Processes and Channels
Mapping Processes in Everyday Language
Identify Your Customer's Pain Points
Plotting the Emotional Journey
Improve Your Customer's Experience
Describe & Export Your Map

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

FIA Business School

Otimizando o Marketing Digital (Coursera)

Marketing & Communication

Nossas boas-vindas ao Curso Otimizando o Marketing Digital. Neste curso, você terá contato com diversas discussões que contribuem para o entendimento de como otimizar o marketing digital. Ao final deste curso, você será capaz de pensar holisticamente, de forma a otimizar campanhas, analisar tendências, gerar insights e relacionar o marketing digital com o customer experience.

Oct 26th 2026

4 Weeks

Marketing Digital Marketing Marketing Campaign

Coursera

IESE Business School

Strategy and Sustainability (Coursera)

Management & Leadership

Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.

Nov 9th 2026

5-12 Weeks

Business Sustainability Strategy

Coursera

FIA Business School

Desembaraço Aduaneiro (Coursera)

Economics & Finance

Nossas boas-vindas ao Curso Desembaraço Aduaneiro. Este curso tem o objetivo de apresentar as modalidades necessárias para a execução da comercialização internacional. Objetiva-se orientar sobre as operações de câmbio, despacho, intervenientes, vantagens competitiva e comparativa e parcerias estratégicas, que permitem a escolha da modalidade de pagamento, a contratação de prestadores de serviços e as teorias que podem orientar a tomada de decisão.

Oct 26th 2026

4 Weeks

Stakeholders Exchange Coursera Plus

Coursera

Goldman Sachs

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women (Coursera)

Business

This course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of segmenting your customers. Through mapping your competitors and analyzing your competitive edge, you will consider how an understanding of your customers and competitors can maximize value for your business as you grow.

Oct 26th 2026

1 Week

Business Competition Customer

Coursera

FIA Business School

Gestão de Stakeholders, Ética e Sustentabilidade Empresarial (Coursera)

Business

Nossas boas-vindas ao Curso Gestão de Stakeholders, Ética e Sustentabilidade Ambiental. Neste curso, você aprenderá sobre o desenvolvimento de conhecimentos para uma gestão ética dos stakeholders. Ao longo do curso serão desenvolvidos conceitos como: legitimidade, materialidade e valor para stakeholder. Serão apresentados modelos de mapeamento, análise, saliência e engajamento de stakeholders. Completam o conteúdo do curso conceitos de responsabilidade, ética e sustentabilidade empresarial.

Oct 26th 2026

4 Weeks

Ethics Stakeholder Management Business Ethics

Coursera

Google

Foundations of Digital Marketing and E-commerce (Coursera)

Marketing & Communication Business

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.

Oct 26th 2026

4 Weeks

Marketing Digital Marketing E-Commerce

Coursera

Starweaver

Stakeholder Management (Coursera)

Management & Leadership Business

This course offers a comprehensive overview of stakeholder management approaches and techniques. It combines useful theoretical models with practical advice and recommendations. You will learn the best practices, tools, and techniques for managing stakeholder relationships. The course will teach you the key skills in identifying and analyzing stakeholders, understanding their needs and expectations, planning collaboration, and helping stakeholders navigate organizational change.

Nov 2nd 2026

1 Week

Change Management Stakeholder Management Stakeholders

Coursera

Starweaver

Fundamentals of Business Analysis (Coursera)

Business

Learn the fundamental skills for becoming a Business Analyst, including understanding the role of business analysis in the organization, what makes a good business analyst, and gaining a collection of foundational skills used by all the BAs regardless of industry or level of seniority such as: applying analysis to determine the business needs, identifying the stakeholders, gathering and documenting different types of requirements, ensuring the solutions deliver the expected value.

Nov 9th 2026

1 Week

Quality Management Business Analysis Change Management

Coursera

University of Michigan

High Stakes Leadership: Leading in Times of Crisis (Coursera)

Management & Leadership Business

This course has been designed to help leaders, like you, learn how to effectively navigate the challenges of significant organizational disruptions. As a participant in this course, you’ll discover why an understanding of various stakeholder perspectives can inform and dramatically improve a leader’s response to events that threaten an organization’s very survival. This course is also about understanding and developing individual and organizational resilience—the ability to anticipate potential threats; to cope effectively with adverse events when they occur; and to adapt to changing conditions, ensuring a viable path forward for yourself, your team, and your organization.

Oct 26th 2026

4 Weeks

Leadership Crisis Management Resilience

Coursera

University of Illinois at Urbana-Champaign

Entrepreneurship I: Laying the Foundation (Coursera)

Management & Leadership

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.

Oct 26th 2026

4 Weeks

Business Entrepreneurship Market Opportunity

Coursera

FIA Business School

Inteligência Artificial para Logística (Coursera)

Business

Nossas boas-vindas ao Curso Inteligência Artificial para Logística. Neste curso, você aprenderá sobre os processos de planejamento logístico, seu escopo de atuação e sua integração com as demais áreas da empresa, e como as novas tecnologias de inteligência artificial e internet das coisas podem ampliar a eficiência e a geração de valor para a empresa.

Nov 9th 2026

4 Weeks

Artificial Intelligence Logistics Strategic Planning

Coursera

FIA Business School

Estratégia de Negócios (Coursera)

Business

Nossas boas-vindas ao Curso Estratégia de Negócios. Neste curso, você aprenderá sobre os principais modelos de estratégia de negócios como: posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios.

Oct 26th 2026

4 Weeks

Business Strategy Game Theory Positioning