UNINETTUNO OpenupEd

Brand Design (UNINETTUNO)

Offered by International Telematic University UNINETTUNO,

The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising. We’ll study fundamental concepts like identity, feelings, aspirations, of a company that wants to change its brand. In the second part of the course, will be practice the concept and the job about and the build of identity.

List of lessons
Lesson n. 1: Introduzione al corso
Lesson n. 2: Storia della marca
Lesson n. 3: Il concetto di marca
Lesson n. 4: L'identità
Lesson n. 5: Identità e brand
Lesson n. 6: Principi di branding
Lesson n. 7: Elementi di branding
Lesson n. 8: Naming
Lesson n. 9: Segni e simboli
Lesson n. 10: Tipografia
Lesson n. 11: Processo di identità
Lesson n. 12: Processo di identità: analisi
Lesson n. 13: Processo di identità: strategia
Lesson n. 14: Processo di identità: struttura di identità
Lesson n. 15: Processo di identità: sistema di identità
Lesson n. 16: Processo di identità: identity management
Lesson n. 17: Processo di identità: identity behavior
Lesson n. 18: Appunti per il futuro

Go to Class

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