Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities. Marketing has always been about connecting with the prospects at correct time and place. In the world we are living in today, it means that we need to meet our potential clients where they already are, which is predominantly online.
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This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.
The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.
What you'll learn
- An Overview of Digital Marketing Tools
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing & Content Strategy
- Email Marketing & Web Analytics
Syllabus
Module 1: Introduction to Digital Marketing
1.1 Demystify Digital Marketing
What is Digital Marketing?
Difference between traditional marketing and digital marketing
Importance of digital marketing
1.2 Digital Marketing Tools to expand business
Trends and scenario of the industry
Mobile Marketing - Apps and Promotions
How can digital marketing be the ultimate tool for success for businesses?
1.3 Make a Website using WordPress
How to make WordPress site without coding
How to incorporate design and other elements into the website
Module 2: SEM & SEO
2.1 Introduction to SEM & SEO
Functionality of Search Engines
What is Search Engine Marketing?
The Schema of SEM & SEO
Key Components of Search Engine Marketing
2.2 Paid Advertising (SEM)
PPC (Pay per Click)
PPI (Pay per Impression)
Paid Ad Display Marketing
2.3 Search Engine Optimization (SEO)
The need of SEO
The components of SEO
The techniques and tools
Process updates and Changes
2.4 SEO Analytics & Comparisons
Results Tracking and Measuring Techniques
Integration of SEO with other Channels
Slip-ups in SEM & SEO
Selection of best strategy & Benchmarking
Conclusion
Module 3: Social Media Marketing & Content Strategy
3.1 Introduction
Social Media & Social Media Marketing
Categories of Social Media
Social Networking
3.2 Omni Channel Marketing - Use of Different Social Media Platforms
Omni Channel & Omni Channel Marketing
Benefits of Omni Channel
How to leverage Omnichannel Marketing?
3.3 Blogging
Need of Blog for Social Media Marketing
How to Use a Blog to Promote Business?
3.4 Content Creation
What is Social Media Content Creation?
Content Marketing Tools
Video Creation & Sharing
3.5 Facebook Marketing
3.6 Instagram and Influencer Marketing
Module 4: Email Marketing & Web Analytics
4.1 Introduction to email marketing
What is email marketing?
Types of marketing emails
Advantages of email marketing
4.2 Email Marketing Platforms
What is a email marketing platform?
Services provided by email marketing platforms
4.3 Creation of Marketing emails
Various steps in creating marketing emails
Forms in email marketing
4.4 Tracking of marketing emails
What is email tracking?
How does tracking work?
Email tracking metrics
Advantages of email tracking
4.5 Web Analytics
What is web analytics?
Web analytics tools
Web metrics
Audience Reports
Using Google Adwords
