EdX

Marketing Digital: Content & Community Manager (edX)

Offered by Galileo University, GalileoX,
Marketing Digital: Content & Community Manager (edX)

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados. En este curso tendrás acceso a tutoriales y plantillas descargables de marketing digital para que pongas en práctica la teoría. Con ayuda de un Mentor de Google en Marketing podrás identificar cuáles son las mejores redes sociales para empresas y marcas. Descubrirás cómo armar un plan de marketing en redes sociales, cómo crear contenido de valor, cómo gestionar varias cuentas de redes sociales y cómo usar las redes sociales para atraer a clientes de todo el mundo, posicionar tu marca, lanzar un nuevo producto, vender más y cumplir con otros objetivos reales.

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Recibe la guía de Jojo Giuffra, especializado en desarrollar estrategias de generación de demanda para impactar en los ingresos y en el valor de vida de los clientes de empresas grandes y startups. Con este curso de content and community management aprenderás porque las redes sociales son una herramienta estratégica y en solo 5 semanas descubrirás el poder del social media marketing en Facebook, Instagram, Twitter, YouTube y más.

Este es el primer curso del Programa de Certificación Profesional de Marketing Digital. El segundo curso es Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook, el tercero eMail Marketing, el cuarto Google Ads. Te recomendamos completar los cuatro cursos para que tus competencias digitales te ayuden no solo a desenvolverte sino a destacar en el mundo digital.

What you'll learn

  • Cómo hacer estrategias para las fases del funnel de conversion (TOFU, MOFU y BOFU)
  • Medir el impacto de las estrategias de social media marketing a través de indicadores de desempeño (métricas y KPIs)
  • Hacer contenido para redes sociales y utilizar recursos para crear contenido de valor
  • Lograr el posicionamiento de una marca grande o pequeña
  • Cómo usar redes sociales (como Facebook, Instagram, Twitter, YouTube) para que tu marca impacte
  • Cómo utilizar herramientas para generar contenido como Google, Google Analytics, Buzzsumo, Portent
  • Cómo usar plataformas de gestión de contenido como Hubspot, CoSechedule
  • Cómo utilizar herramientas de gestión de redes sociales como Hootsuite, Buffer
  • Cómo utilizar herramientas de análisis y monitoreo de redes sociales como Sysomos, Unmetric
  • Elegir las mejores redes sociales para un negocio o marca

Lo que no puedes dejar pasar:

  • Tendrás recursos (como plantillas descargables de target persona, mapa de empatía, plan de contenidos, plan de gestión de crisis y más) para elaborar tu plan de marketing
  • Accederás a tutoriales de cómo usar herramientas para crear fácilmente contenido de valor y gestionar todas tus redes sociales al mismo tiempo
  • Ingresaras a una red de contactos para hacer networking en el mundo
  • Crearás tu propio portafolio digital para validar las habilidades y competencias que adquirirás y demostrarlas a los reclutadores
  • Recibirás la guía de un Mentor de Google en Marketing (Jojo Giuffra) para que tengas el respaldo de un profesional que domina los temas y además los aplica en su trabajo diario

Syllabus

  • Proceso de creación de contenido de valor
  • Fases del embudo de conversión (TOFU, MOFU, BOFU)
  • Social media marketing
  • Manejo y gestión de crisis digital
  • Diseño de estrategias de contenidos
  • Uso profesional de redes sociales y elección según objetivos
  • Gestión de múltiples redes sociales (Facebook, Instagram, Messenger, Twitter, YouTube)
  • Pauta digital y promoción de contenido
  • Medición digital (métricas y KPIs)
  • Tendencias de redes sociales
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