EdX

L'analyse de données UX (edX)

Offered by HECMontrealX, HEC Montréal,
L'analyse de données UX (edX)

Devenez un scientifique des données UX! De l'analyse de données qualitatives à l'analyse du « Big Data », vous serez en mesure de dégager des « insights » des données afin de formuler des recommandations sur des bases empiriques.

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Le « Big Data » et l'UX vous interpellent? Ce MOOC vous donnera les méthodes et outils pour analyser le spectre des données traitées en UX, de l'analyse qualitative aux analytiques Web.
Vous apprendrez à tirer parti des informations saillantes qui peuvent être extraites de ces données. Vous formulerez ainsi des recommandations ancrées dans un savoir empirique afin de créer des expériences optimales exemptes de frictions.
Ce cours, enseigné par des professeurs maintes fois primés, est une introduction aux méthodes et outils statistiques utiles à l'analyse des données UX. Il a été conçu pour être accessible à tous.
Aucune connaissance préalable n’est requise. Venez découvrir ce qui se cache derrière l’analyse des données UX, avec ce cours ou en entreprenant le MicroMasters en Design et évaluation UX.
This course is part of the Design et Évaluation UX MicroMasters.

What you'll learn

  • La statistique descriptive;
  • Le design d’étude;
  • Les sources de biais;
  • Les tests d’hypothèse;
  • La comparaison de moyennes;
  • L’ANOVA à deux facteurs;
  • Les applications en expérience utilisateur.

Prerequisites:
Aucun.
Cependant, si vous faites le MicroMasters en Design et évaluation UX , il est très fortement recommandé de faire les cours Introduction à l'expérience utilisateur (UXf01x.1) et de La recherche UX (UXf01x.1) avant de faire celui-ci.

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