Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone.
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A business card, brochure, or website that has good design provides content that is more inviting, more easily comprehensible and is faster to process. Design isn’t about “making it look pretty,” it’s also about content, layout and audience analysis.
Course 1 of 4 in the Graphic Design Elements for Non-Designers Specialization
What You Will Learn
- Recognize ways to work with graphic designers and other creative professionals.
- Understand the history and design process of the graphic design profession.
- Compare the concepts of balance, proximity, alignment, repetition, contrast and space.
- Discover the use of white space to develop shape, form, and structure in graphic projects.
Syllabus
WEEK 1
What is Graphic Design?
This module will cover the history of graphic design, uncover what graphic designers do and review the design process.
WEEK 2
Elements of Design
This module will introduce the design principles of balance, alignment, proximity, space, repetition and contrast.
WEEK 3
Basic Concepts of Design
This module will go over the expectations of projects in this specialization, how to apply the design principles to the projects, and software needed to product course projects.
