Real-World Product Management Specialization

Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.
Lead instructor Nancy Wang, Head of Data Protection Services at Amazon Web Services, former Rubrik and Google PM shares the key business, technical, design, and leadership skills necessary for success at PM roles at some of the world’s top technology companies. These skills will serve you throughout your career.
Gain insight from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. These are the leaders who hire PMs. They will teach you the most desired PM skills. View the full list of our teaching talent in our course descriptions below!
Ready to interview? We dedicate 30% of this Specialization to teaching how to to impress during your next interview and role. Learn how to systematically attack each type of PM interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback. Try our app, featuring hundreds of real PM interview questions asked by Amazon, Google, Facebook, and Microsoft!
WHAT YOU WILL LEARN

• How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
• How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
• Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
• Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.