Coursera
Este curso te guiará a través del complejo mundo de la fijación de precios, una decisión crucial en el marketing que puede marcar la diferencia entre el éxito y el fracaso comercial. Aprenderás conceptos fundamentales y técnicas avanzadas para desarrollar estrategias efectivas que permitan capturar valor y maximizar los ingresos de tu empresa.
Coursera
Take the next step in mastering marketing with our comprehensive Marketing Management II course. This advanced program will help you conduct a thorough strategic analysis of marketing opportunities and communicate effective marketing decisions. Discover 'marketing in action' as you explore key elements like product policy, channels of distribution, communication, and pricing.
Coursera
Discover the secrets to successful pricing strategies with this expert-led course. Analyze market competition, set competitive prices, and enhance your revenue potential. Learn directly from Darden School of Business faculty and BCG global pricing specialists.
Coursera
Unlock the secrets to effective pricing with our Customer Value in Pricing Strategy course. Master the techniques of value-based pricing, enhance your product's perceived worth, and boost sales through a deep understanding of customer psychology and decision-making processes.
Coursera
Dive into this specialized online course designed for professionals aiming to excel in consulting, strategy, industrial sales, buying, marketing management, entrepreneurship, or business development. Gain insights into implementing effective pricing strategies and develop a 'strategic skeptic' mindset to navigate the complexities of marketing channel incentives effectively.
Coursera
Dive into the fascinating world of agro-food value chains with our online course. Explore how these chains are transforming food production by focusing on quality, consumer value, and sustainable practices. Gain insights into market research, labelling, branding, pricing strategies, innovation, and using sustainability as a competitive edge in the agriculture sector.
Coursera
Discover the secrets behind successful pricing with our Pricing Strategy course. Whether you're looking to enhance your own product offerings or contribute to your company's strategy, this course will equip you with essential skills in assessing and formulating effective pricing models. Dive into concepts, techniques, and the latest thinking on capturing value and profits.
Coursera
Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.
Coursera
Unlock the secrets of profitable pricing with 'Pricing Strategy in Practice.' This project-based course will guide you through a practical case study, applying economic principles and market analysis to determine the best price for your products or services. Developed by experts at Darden and BCG, this course is ideal for professionals looking to enhance their pricing strategies and improve profit margins.