Coursera
Este curso introdutório aborda as bases do Marketing Science e Estratégia de Marketing, ensinando como utilizar dados para criar estratégias alinhadas com objetivos comerciais. Aprenda sobre análise de dados, planejamento de campanhas e execução eficaz de estratégias de marketing.
Coursera
Descubra os segredos por trás do comportamento do consumidor digital com nosso curso 'Comportamento e Marketing Digital'. Aprenda a analisar o comportamento dos clientes online para criar estratégias de marketing mais eficazes. Este curso é ideal para profissionais que desejam otimizar suas campanhas digitais, aumentar a conversão e personalizar a experiência do cliente.
Coursera
Bem-vindo ao Curso Engajamento, Conversão e o Consumidor! Este curso é projetado para ensinar você a analisar os comportamentos do consumidor, aumentando seu engajamento e conversão. Aprenda sobre análise de dados, monitoramento de clientes e otimização de estratégias de marketing.
Coursera
Embark on a journey to master Sales Enablement with our beginner-friendly course. Align your marketing and sales strategies, learn to connect with buyers effectively, and leverage content and automation tools for enhanced sales performance. This course is designed to equip you with the skills needed to drive customer success beyond the sale.
Coursera
Dive into 'Segmenting the Market with Jagdish Sheth' and master the art of identifying distinct consumer segments for tailored marketing approaches. This course, offered by Coursera, will equip you with essential tools and insights from a leading expert in market segmentation to enhance your business strategies.
Coursera
In this online course, you'll explore the secrets of creating globally recognized brands with Jagdish Sheth, a leading authority in marketing. You will learn how to adapt your branding strategy to various cultures while maintaining consistency worldwide. This course is ideal for marketers, business owners, and anyone looking to expand their brand's reach internationally.
Coursera
Embark on a transformative journey with 'How Technology Will Shape Marketing' as you learn how digital technology is fundamentally altering the landscape of modern marketing. This course, brought to you by Jagdish Sheth, delves into the future of salespeople becoming trusted advisors and how tech innovations are reshaping the 4 Ps of marketing – Product, Promotion, Price, and Place. From understanding dynamic pricing models to navigating the shift from traditional advertising to digital platforms, this course equips you with the insights needed to thrive in an ever-evolving marketplace.
Coursera
Dive into the business side of product development with our Product Innovation Management course. Explore essential marketing and pricing strategies, and gain insights into creating and launching successful new products. Perfect for professionals looking to enhance their skills in product innovation and management.
Coursera
Dive into the world of global marketing with our expert-led course designed to equip you with the essential skills needed to thrive in today's interconnected market. From understanding your target audience to creating a powerful value proposition, this course will guide you through the complexities of international marketing, helping you build a brand that resonates globally and drives business success.