In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Coursera
Discover the secrets behind successful pricing with our Pricing Strategy course. Whether you're looking to enhance your own product offerings or contribute to your company's strategy, this course will equip you with essential skills in assessing and formulating effective pricing models. Dive into concepts, techniques, and the latest thinking on capturing value and profits.
Coursera
Discover the key elements needed for successful product and brand management in this insightful Coursera course. Gain expertise in crafting strategies that resonate with consumers and employees alike, and learn to track progress using relevant metrics. This course will equip you with a structured approach to bring your brand vision to life and adapt it based on continuous testing and learning.
Coursera
Discover how effective channel management and retailing can transform your business in this insightful online course. Explore essential topics like company profile, portfolio structure, price positioning, and more to develop a robust distribution strategy that drives long-term success for your products.
Coursera
Discover the power of integrated marketing communications (IMC) in driving your product or service's success. This course offers a deep dive into IMC, exploring advertising, public relations, digital marketing, and other essential aspects of modern marketing strategies. Gain insights into planning and evaluating impactful marketing campaigns.