Introduction to Business Specialization

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

WHAT YOU WILL LEARN

• Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
• Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
• Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
• Apply the key fundamentals of leadership to developing a superior team.