In this specialization you will learn how to:
• Find, extract, organize and describe data to support business decisions
• Identify, quantify and interpret relationships between variables
• Derive customer insights from your data
• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
• Present and justify a course of action to management
The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
Coursera
Unlock the secrets to successful marketing with our 'Forecasting Models for Marketing Decisions' course. Gain expertise in creating precise forecasting models, essential for inventory management, product planning, and strategic decision-making. Learn how to harness the power of Excel to predict future customer trends and optimize your marketing efforts.
Coursera
Dive into the world of survey analysis and gain critical marketing insights with this comprehensive online course. Master the art of gathering consumer feedback through surveys to inform your brand positioning, product development, and overall marketing strategy. Whether you're a seasoned marketer or just starting out, this course will equip you with the tools needed to make data-driven decisions that resonate with your target audience.
Coursera
Dive into the world of social media analytics and unlock the secrets to understanding consumer behavior like never before. This course will teach you how to transform social media data into valuable marketing insights, enabling you to make informed decisions that drive your business forward.
Coursera
Discover the art and science of extracting valuable insights from consumer data in our Introduction to Marketing Analytics course. Designed for marketers, this course teaches you how to harness surveys, transaction histories, billing records, and more to predict future behavior and drive effective marketing strategies. Learn with practical exercises using Microsoft Excel.
Coursera
In this comprehensive online course, you'll explore the art and science of making informed marketing decisions amidst uncertainty. By understanding different approaches to recognizing and managing uncertainty, you'll be better equipped to navigate the complexities of consumer behavior and market dynamics. Whether you're a seasoned marketer or just starting out, this course will provide valuable insights into enhancing your decision-making processes.