Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.
This Specialization will provide you with the skill set needed to help achieve the next step in your career.
Coursera
Unlock the secrets of financial storytelling with our Finance for Managers course. Learn how to analyze balance sheets, income statements, and make strategic short-term decisions that drive your company's success. Gain insights into operational finance and understand the financial impact of managerial choices across various departments.
Coursera
Discover the essential principles of Financial Accounting and unlock the language of business. This course is designed for aspiring entrepreneurs, managers, and anyone looking to understand financial information better. Enhance your ability to interpret and present financial data crucial for making informed decisions.
Coursera
Dive into the world of consumer behavior and unlock the key to successful marketing with 'Marketing: Customer Needs and Wants'. This course will equip you with essential insights into identifying and classifying customers, helping you craft targeted strategies that resonate with your audience's needs and wants. Perfect for marketers looking to refine their approach.
Coursera
Dive into 'Organizational Behavior: How to Manage People' - an insightful Coursera course designed for those looking to unlock the potential within their teams and themselves. Explore the nuances of human behavior at work, develop effective management strategies, and foster a positive organizational culture.