Indian Institute of Management, Bangalore,IIMBx
Brand Management (edX)
Dive into the world of Brand Management with our foundational course designed to demystify essential concepts like brand identity, personality, positioning, communication, image, and equity. Whether you're looking to establish or strengthen your brand's presence, this course offers a structured approach using theoretical frameworks and practical examples from diverse markets, particularly India. Learn at your own pace and gain the skills needed to build a powerful brand.