Brand and Marketing Research Strategy Professional Certificate

What you will learn:

Understand marketing concepts in detail.
Appreciate the strategic and tactical aspects of marketing.
Comprehend marketing research techniques.
Discuss ethical issues in marketing research.
Explain core concepts of branding.
Craft an integrated brand campaign.

EdX

Indian Institute of Management, Bangalore,IIMBx

Brand Management (edX)

Management & Leadership Business

Dive into the world of Brand Management with our foundational course designed to demystify essential concepts like brand identity, personality, positioning, communication, image, and equity. Whether you're looking to establish or strengthen your brand's presence, this course offers a structured approach using theoretical frameworks and practical examples from diverse markets, particularly India. Learn at your own pace and gain the skills needed to build a powerful brand.

Self Paced

5-12 Weeks

Management Branding Brand Management

EdX

Indian Institute of Management, Bangalore,IIMBx

Quantitative Marketing Research (edX)

Statistics & Data Analysis Business

Dive into the world of data analytics and learn how to harness the power of quantitative marketing research techniques. This course will guide you through designing a project, implementing specific methods, interpreting data, and making informed marketing decisions based on evidence. Perfect for aspiring and experienced marketers alike who want to leverage market research effectively.

Self Paced

5-12 Weeks

Marketing Value Marketing Research

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