The Customer Perspective on Marketing. Master a New Marketing Framework that Centers on Value Creation and the Customer
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.
Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets.
Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.
Coursera
Dive into 'Emerging Markets' with Jagdish Sheth, a transformative online course that redefines global business strategies. Explore five key dimensions where emerging markets differ from developed ones, and learn to apply a local-first approach for global success in booming economies like China and India.
Coursera
Dive into the transformative world of Social Media & Marketing with this insightful course by Jagdish Sheth on Coursera. Discover how digital technology has revolutionized every aspect of marketing, from branding to advertising and promotion. Explore the profound impact of social media and user-generated content on market research and traditional marketing principles like the 4P's. This course is perfect for marketers, business owners, and anyone looking to leverage the power of social media in their marketing strategies.
Coursera
Dive into the transformative world of customer-focused marketing with 'What Are the 4 A's of Marketing' by Jagdish Sheth. This course shifts your perspective from a company-centric approach (the 4Ps) to a value creation framework centered around the needs and desires of customers. Learn how acceptability, affordability, accessibility, and awareness can be leveraged to create compelling marketing strategies that resonate with consumers.
Coursera
Dive into 'The Good, Bad, and Ugly of Marketing' course by Jagdish Sheth on Coursera. This insightful program teaches you how to revolutionize your marketing strategy for better customer engagement and financial outcomes. Explore purpose-driven marketing, internal marketing, supplier marketing, community marketing, and investor marketing to create a holistic approach that benefits all stakeholders.