Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent "New York Times" and "Wall Street Journal" bestseller "Contagious: Why Things Catch On". Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the "New York Times" and "Harvard Business Review" often cover his work.
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Viral Marketing and How to Craft Contagious Content (Coursera) Coursera
University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some ideas become wildly popular while others fade into obscurity? This course delves into the science of viral marketing, teaching you how to craft contagious content that captivates audiences and spreads rapidly. Master the art of making your message stick, increase influence, generate word-of-mouth buzz, and leverage social networks for maximum impact.

Jun 22nd 2026
4 Weeks
Marketing Social Media Marketing Strategy
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Removing Barriers to Change (Coursera) Coursera
University of Pennsylvania

Removing Barriers to Change (Coursera)

Business

Embark on a transformative journey with 'Removing Barriers to Change'. This course is designed for individuals and organizations seeking to navigate the complexities of change effectively. Discover how to identify and dismantle obstacles to change, motivate others to embrace new ideas, and create an environment conducive to transformation.

Jun 8th 2026
4 Weeks
Business Change Influence
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