I am Professor of Marketing in the Department of Business Administration at the University of Illinois at Urbana-Champaign. My research focuses on cross-cultural consumer psychology. Specifically, I try to identify the key cultural factors that drive consumers' reactions in a globalized economy. My research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, and persuasion.
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Coursera
Dive into 'Global Impact: Cultural Psychology' and uncover how globalization transforms consumers at a psychological level. This course equips you with the tools needed to imbue your brand with cultural significance, creating iconic status and global appeal.
Coursera
Discover the secrets behind creating globally recognized brands with 'Global Marketing: Building Iconic Brands'. This course, available on Coursera, guides you through crafting culturally focused marketing plans for expanding your business internationally. Start by analyzing new markets and understanding consumer preferences across different cultures to develop a successful global marketing strategy.
Coursera
Dive into the world of Global Marketing with our comprehensive 'Global Marketing: Cultural Frameworks' course, available exclusively on Coursera. This course is designed for professionals who want to understand the impact of cultural diversity on global business operations and marketing strategies. By the end of this program, you'll be equipped with the knowledge to effectively manage a culturally diverse workforce and market your products globally.