Ashis Mishra

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’

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Marketing Management (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Marketing Management (edX)

Management & Leadership

Dive deep into the world of marketing management with this expert-led course. Master the fundamentals of the marketing mix, understand consumer behavior, and learn how to strategically plan and execute effective marketing campaigns. Whether you're a seasoned professional or just starting out, this course will equip you with the tools needed to create loyal customers and drive business success.

Self Paced
Self-Paced
Marketing Marketing Management Marketing Strategy
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Marketing Essentials (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Marketing Essentials (edX)

Marketing & Communication Business

Dive into the basics of marketing management with our introductory course, Marketing Essentials. Gain a solid understanding of key marketing concepts through engaging examples and illustrations. This course is designed for beginners looking to build a strong foundation in marketing theories and practices.

Self Paced
Self-Paced
Business Management Marketing
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