Alex Gillett

I am Senior Lecturer in Marketing and co-author of the book ‘Foundations of Managing Sporting Events’, and of the book chapter ‘A Brief History of the FIFA World Cup as a Business’.

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Business History of the FIFA World Cup (FutureLearn) FutureLearn
University of York

Business History of the FIFA World Cup (FutureLearn)

Business

Dive into the rich tapestry of the FIFA World Cup’s evolution as a major business entity on this enlightening three-week course from the University of York. Discover how politics, culture, economics, and society have influenced its development and gain valuable insights into sports management and business strategies that have propelled the tournament to global prominence.

Jan 29th 2024
3 Weeks
Business Sports FIFA World Cup
Details
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