FutureLearn

Business History of the FIFA World Cup (FutureLearn)

Offered by University of York,
Business History of the FIFA World Cup (FutureLearn)

Trace the historic development of the FIFA World Cup as a business entity to build expertise in sports business and management. On this three-week course from the University of York, you’ll trace the business history of the FIFA World Cup. Acknowledging the broader cultural, political, economic and social context of the tournament, you’ll examine its status as a business supported by a system of increasingly powerful monopolies.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

Trace the historic development of the World Cup with the University of York
As one of the most prestigious sporting events on the globe, the FIFA World Cup has taken on a level of scholarly significance. Analysing the tournament as a cultural and commercial phenomenon can help illuminate the role sporting mega-events play in our economies and societies.

Analyse the World Cup as a mega-event and a product
After an overview of the history of the World Cup, you’ll begin digging into the commercial value of the tournament. You’ll analyse how the FIFA World Cup functions as a global mega-event and a marketable product.
Weeks 2 and 3 of the course will cover key trends and developments in the business and management of the World Cup, including sponsorship deals, media coverage, and the proliferation of other tournaments using the FIFA World Cup identity.

Build skills in sports business and management
This course will prepare you for further study within sports business and management. We hope you enjoy learning about the phenomenal success of the FIFA World Cup, and that it serves as a platform for advancing your interest in the field.

Syllabus

Week 1: The World Cup in Historical Perspective
Week 2: The World Cup as a Megaevent
Week 3: Product Development

What will you achieve?
By the end of the course, you‘ll be able to...

  • Explore the history and development of the World Cup as social and commercial phenomena
  • Discuss the theory of a sports product
  • Explore the theory of a global sporting mega-event
  • Develop the academic skills required for studying sport business

Who is the course for?
This course is designed for anyone interested in football, sport, or sports management.
Learners do not need any prior knowledge or experience to join this course.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Social Enterprise: Turning Ideas into Action (FutureLearn) FutureLearn
Middlesex University London

Social Enterprise: Turning Ideas into Action (FutureLearn)

Management & Leadership

Learn how to turn your social enterprise ideas into action in this free online course from Middlesex University Business School. How can you turn a social enterprise idea into action? In this course, you will identify the problem your idea is trying to solve, design your social enterprise venture model and prepare to take it to market. This course is a must for anyone who wants to launch a social enterprise.

Self Paced
3 Weeks
Business Venture Social Enterprise
Details
Mental Skills Training for Sport and Health (FutureLearn) FutureLearn
Manchester Metropolitan University

Mental Skills Training for Sport and Health (FutureLearn)

Health & Society

Learn how techniques from sport psychology can be used to enhance your own sports performance or that of your clients. Learn sports psychology to improve physical performance in yourself or others. We all experience changing levels of motivation, self-confidence, and anxiety depending on the situation we’re in. On this course, you’ll discover exercise and sports psychology and consider its relevance to contemporary issues in sport, health and fitness.

Self Paced
4 Weeks
Health Sports Motivation
Details
Power Dressing in the Zoom Era (FutureLearn) FutureLearn
The Hopenclass

Power Dressing in the Zoom Era (FutureLearn)

Business Art and Culture

Learn how to master online communication and personal brand image in the post-pandemic business world. Improve your brand and business sense in the age of 100% online working. In the wake of the coronavirus pandemic, many businesses have moved to fully online working – meaning more people than ever before are engaged in remote and home working. This new era brings challenges as well as opportunities. On this course, you’ll learn how to maximise you or your brand’s visual impact, and how to perfect power dressing despite only ever being seen from the waist up.

Feb 28th 2022
2 Weeks
Business Communication Skills Personal Branding
Details
Computer Vision: Image Understanding for Efficient Business and Industry (FutureLearn) FutureLearn
Luleå University of Technology

Computer Vision: Image Understanding for Efficient Business and Industry (FutureLearn)

Robotics & Computer Vision

Delve into the foundations of computer vision and explore its potential to transform business and industry as we know it. Discover the basics of computer vision and its role in Industry 4.0. Humans are in the midst of what is referred to as the Fourth Industrial Revolution, or Industry 4.0: the advent of new technologies that will forever change the face of business, and chief among them is computer vision. This three-week course from the Luleå University of Technology will give you a solid introduction to computer vision and help you explore its effects on industry and business.

May 2nd 2022
3 Weeks
Business Image Machine Learning
Details
Methodologies for Service Design (FutureLearn) FutureLearn
Keio University

Methodologies for Service Design (FutureLearn)

Business

Explore what service design is and how it can help push your business thinking outside of its comfort zone. In an era of unprecedented challenge and change for business, stability is no longer a given. In a time of sudden changes and sharp shocks, its never been more important to be able to think outside the box. On this course, you’ll learn what service design is, and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around.

Self Paced
4 Weeks
Business Strategy Innovation Management
Details
Digital Skills: Digital Skills for Work and Life (FutureLearn) FutureLearn
Accenture

Digital Skills: Digital Skills for Work and Life (FutureLearn)

CS: Information & Technology Business

Learn about how digital is changing the world of work, and how you can successfully grow your career in the digital age. Digital technology now touches almost every aspect of our lives, including work. On this course, you will explore how you can build a successful career in the digital age. You’ll get a closer look at the meaning of digital, and how it has changed the way we work.

Self Paced
2 Weeks
Business Career Digital Skills
Details
Digital Skills: Social Media (FutureLearn) FutureLearn
Accenture

Digital Skills: Social Media (FutureLearn)

CS: Information & Technology Business

Learn how to use social media for business, from creating a social media presence to measuring success. Learn how to effectively use social media for business. What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them. You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Self Paced
2 Weeks
Business Social Media Digital Skills
Details
Starting a Business 4: Business Processes (FutureLearn) FutureLearn
University of Leeds

Starting a Business 4: Business Processes (FutureLearn)

Management & Leadership

Understand how business works and performance can be improved so that you can take your business forward and manage growth. A successful business relies on processes and information systems; it is important that an entrepreneur pays close attention to how their business works and how performance can be improved so that they are in a position to take it forward and manage growth.

Self Paced
2 Weeks
Business Growth Strategy Business Processes
Details
Entrepreneurship: From Business Idea to Action (FutureLearn) FutureLearn
King's College London

Entrepreneurship: From Business Idea to Action (FutureLearn)

Business

Improve your knowledge of entrepreneurship and discover how to plan, develop, nurture, and build a successful business. Learn key business skills, from pitching your idea to writing a vision statement. On this course, you’ll enhance your understanding of business and improve your skills in entrepreneurship for university study and work.

Self Paced
4 Weeks
Business Entrepreneur Entrepreneurship
Details
Competitive Advantage: Using Information to Build Business Success (FutureLearn) FutureLearn
Deakin University

Competitive Advantage: Using Information to Build Business Success (FutureLearn)

Management & Leadership

Learn the value of information to businesses and how it can give you a competitive advantage. Apple, Facebook and Google are three of today’s most vibrant companies. What do they have in common? They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Mar 28th 2022
2 Weeks
Business Information Business Success
Details
International Human Resources Management: An Introduction (FutureLearn) FutureLearn
Coventry University

International Human Resources Management: An Introduction (FutureLearn)

Business

Discover human resources management theory and practice, and learn how HR policies and strategies differ around the world. Improve your understanding of HR management in an international context. Improve your understanding of HR management in an international context. What is human resource management and how can HR policy be used to improve business effectiveness? On this course, you’ll be introduced to the ideas and strategy behind effective human resource management.

Self Paced
2 Weeks
Business International Business Human Resources
Details