UX Design Fundamentals: Business Value Through User Experience (UX) Design (FutureLearn)

Offered by FutureLearn,
UX Design Fundamentals: Business Value Through User Experience (UX) Design (FutureLearn)

Learn the fundamental UX skills, principles and other essentials required to kickstart your career as a digital UX designer. Explore the fundamentals of the UX design process. The world is moving online faster than ever, and a range of socio-technical and global factors have accelerated the shift to digital first for a range of economic, social and even political functions. User experience (UX) designers have never been so in demand – yet there remains a significant shortage of qualified UX designers in countries including the UK, US and Australia.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

As web, mobile and other digital products become ever more important to a company’s success, discover how you can make your mark in the field of UX design.
This self-paced UX design course will teach you everything you need to know to get started as a digital designer.

Learn to understand the UX principles of design
This course will teach you the basics of UX design philosophy that all good digital designers follow. You’ll find out how to minimise a user’s ‘cognitive load’ (or effort exerted during a task) and decision-making time – and why users will stop looking at a website or digital product if it takes up too much of their time.
You’ll explore key principles such as hierarchy and information architecture, and find out how to put the user at the front of every design decision you make.

Discover the difference between UI and UX
On this course, you’ll learn the key difference between UX and UI design. As more and more UX designers are required to display UI (user interface) design expertise, it’s vital to understand UX vs UI.
User interface design is visual design (the look, feel and personality of a product) plus interaction design (how a user interacts with it) – the micro elements. By the end of this course, you’ll understand how the ‘micro’ elements of UI exist within the big-picture ‘macro’ world of UX.

What topics will you cover?

  • Introduction to UX Design
  • Foundations of UX Design and design thinking
  • Inspiration and planning for a design challenge
  • Conducting field research

What will you achieve?
By the end of the course, you‘ll be able to...

  • Articulate and analyse UX Design, Design Thinking and the importance of these concepts' relation and dependency
  • Compare UX vs UI
  • Articulate moments of UX and moments of UI
  • Articulate key elements of an inspiration plan
  • Identify the key elements of a roadmap

Who is the course for?
This course is ideal for developing theoretical and practical expertise in UX design.
You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.
If you want to develop your knowledge further, you may be interested in these courses, from the same provider, that share the same subject and overall learning outcomes:

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

3D Printing Applications (Coursera) Coursera
University of Illinois at Urbana-Champaign

3D Printing Applications (Coursera)

This course will help you understand how 3D printing is being applied across a number of domains, including design, manufacturing, and retailing. It will also demonstrate the special capabilities of 3D printing such as customization, self-assembly, and the ability to print complex objects. In addition to business applications, this course will also examine how individuals, including those in developing countries, are using this technology to create solutions to the problems they face.

Jun 22nd 2026
4 Weeks
Game Design and Development 2: 2D Platformer (Coursera) Coursera
Michigan State University

Game Design and Development 2: 2D Platformer (Coursera)

If you love games and want to learn how to make them, then this course is your second step down that path. In this course you will learn the fundamentals of game design, including an understanding of the game world, storytelling, gameplay, user experience, and game technology. You will continue developing videogames using industry standard game development tools, including the Unity game engine. At the end of the course you will have completed a 2D Platformer game, and will be able to leverage an array of game development techniques to create your own basic games.

Jun 22nd 2026
4 Weeks
UX Design Strategy and Application: Strategy, Innovation and the Future of Work (FutureLearn) FutureLearn
FutureLearn

UX Design Strategy and Application: Strategy, Innovation and the Future of Work (FutureLearn)

Discover the role of creativity, innovation and strategy in UX design and consider the benefits and challenges of remote working. Understand creativity and innovation. UX designers need to use creativity and innovation to understand user needs, visualise ways to improve the customer journey and solve problems. In this course you will explore the relationship between innovation, creativity and strategy. You will learn how to facilitate these concepts in every stage of the UX Design process.

May 23rd 2022
4 Weeks
Designing the Future (FutureLearn) FutureLearn
RMIT University

Designing the Future (FutureLearn)

Learn contemporary design approaches that you can use to work through problems in the world around you. Design can offer new and interesting ways to think about and work through complex issues and situations. That’s why large organisations are now calling on designers to help understand customer relations, and why many designers are now working in communities to find ways to solve local problems.

No sessions available
5-12 Weeks
UX (User Experience) Capstone (Coursera) Coursera
University of Michigan

UX (User Experience) Capstone (Coursera)

In this UX capstone course, you’ll conduct a multi-stage user experience project to design a product from scratch. You will employ interviews, inspection methods, and user testing, along with ideation, design, and prototyping methods to gain and communicate valuable insight that can be used to deliver a compelling product.

Jun 22nd 2026
5-12 Weeks
Designing for a Future Where No One Feels Socially Isolated (FutureLearn) FutureLearn
Samsung

Designing for a Future Where No One Feels Socially Isolated (FutureLearn)

Discover the empathetic Design Thinking process with Samsung, to help imagine a future where social isolation is minimised. In a year with periods of isolation, how can we design a future of social unity? Are you curious about the possibilities technology can bring to solve the pressing issues of social isolation in the UK?

Oct 18th 2021
2 Weeks
UX Research at Scale: Surveys, Analytics, Online Testing (Coursera) Coursera
University of Michigan

UX Research at Scale: Surveys, Analytics, Online Testing (Coursera)

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!

Jun 22nd 2026
5-12 Weeks
Introduction to Digital Transformation: Understand and Manage Digital Transformation in the Workplace (FutureLearn) FutureLearn
Media Design School

Introduction to Digital Transformation: Understand and Manage Digital Transformation in the Workplace (FutureLearn)

Improve your skills and knowledge of digital transformation and how to manage the process of technological change. Build skills for the future work landscap. In this course from the Media Design School, you’ll explore the future of the work landscape and how technology continues to redefine it through the process of digital transformation.

Jun 27th 2022
5-12 Weeks
Design Thinking and Predictive Analytics for Data Products (Coursera) Coursera
University of California, San Diego

Design Thinking and Predictive Analytics for Data Products (Coursera)

This is the second course in the four-course specialization Python Data Products for Predictive Analytics, building on the data processing covered in Course 1 and introducing the basics of designing predictive models in Python. In this course, you will understand the fundamental concepts of statistical learning and learn various methods of building predictive models.

Jun 22nd 2026
5-12 Weeks
Developing a Google SRE Culture (Coursera) Coursera
Google Cloud

Developing a Google SRE Culture (Coursera)

In many IT organizations, incentives are not aligned between developers, who strive for agility, and operators, who focus on stability. Site reliability engineering, or SRE, is how Google aligns incentives between development and operations and does mission-critical production support. Adoption of SRE cultural and technical practices can help improve collaboration between the business and IT. This course introduces key practices of Google SRE and the important role IT and business leaders play in the success of SRE organizational adoption.

Jun 22nd 2026
3 Weeks
Innovation & Entrepreneurship - From Basics to Open Innovation (Coursera) Coursera
EIT Digital

Innovation & Entrepreneurship - From Basics to Open Innovation (Coursera)

This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.

Jun 22nd 2026
5-12 Weeks
Data Science for Healthcare: Using Real World Evidence (FutureLearn) FutureLearn
KIC InnoEnergy,EIT Health

Data Science for Healthcare: Using Real World Evidence (FutureLearn)

Discover the importance of real world evidence (RWE) and learn how it can be used in healthcare. Understand real world evidence (RWE) and learn how to use it. Real world data (RWD) is the huge quantity of data that falls outside the boundaries of controlled clinical trials, data that is increasingly used to inform decisions in healthcare. Real world evidence (RWE), is the conclusions drawn from this data.

No sessions available
5-12 Weeks