FutureLearn

Transformation digitale des services et des entreprises (FutureLearn)

Offered by Grenoble Ecole de Management,

Comment fait-on ? Comment ancre-t-on cette transformation dans la culture, dans l’organisation de l’entreprise ? L’objectif de ce Mooc est de comprendre en quoi consiste la transformation digitale et comment elle impacte les fonctions et les métiers de l’entreprise.

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En suivant ce cours :

Vous aurez une vision d’ensemble des outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
Vous aurez une idée des nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
Vous saurez établir une stratégie digitale et des business models concernant votre offre de services digitalisés
Vous saurez appréhender l’évolution du Marketing impactée par le digital
Vous saurez industrialiser vos services en y intégrant les aspects digitaux et humains
Vous saurez comprendre les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service

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