Strategic Marketing: Segmentation, Targeting, Positioning (FutureLearn)

Learn why marketing segmentation is important
To reach the right customers, you need segmentation in your marketing. This course can tell you the benefits of marketing segmentation, and how to effectively do it in your own marketing campaign.
You’ll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal.

Discover the purpose of target marketing
Choosing which segment to focus on isn’t easy. Learn how targeting can increase your chances to connect with the most valuable potential customers. This course includes various targeting strategies that could offer you an advantage in your marketing.

Master marketing positioning for an advantage
This course won’t just let you in on how to separate your market. You’ll also master how to manage various segments and engage with different groups within your marketing strategy. Ultimately, you’ll learn how strategic positioning contributes to the success of your marketing outreach.

Study business marketing with the University of Law Business School
This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns.

What topics will you cover?

• The concepts of segmentation, targeting and positioning
• The process and methods for segmentation
• Different targeting strategies
• Factors for successful positioning
• How segmentation, targeting and positioning is used by decision makers

What will you achieve?
By the end of the course, you‘ll be able to...

• Describe the concepts of segmentation, targeting and positioning
• Discuss the process and methods for segmentation
• Compare different targeting strategies
• Evaluate the key factors to successful positioning
• Reflect on the use of segmentation, targeting and positioning in marketing strategy