SEO : Boostez le référencement de votre site (BrainyUP)

Coursera

Northwestern University

Leadership Through Marketing (Coursera)

Management & Leadership

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Jun 28th 2026

4 Weeks

Marketing Strategy Leadership

Details

Coursera

Northwestern University

Engagement & Nurture Marketing Strategies (Coursera)

Management & Leadership Marketing & Communication

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.

Jun 22nd 2026

4 Weeks

Marketing Writing Social Media

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Other Providers

University of Salford

Search and Social Media Marketing for International Business (Salford)

Management & Leadership Personal and Professional Development

This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

Self Paced Course - Start anytime

Self-Paced

Marketing Google Search

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Other Providers

Yahoo

Yahoo Digital Marketing (Coorpacademy)

Management & Leadership CS: Information & Technology

Yahoo Digital Marketing.

Self Paced

Self-Paced

Business Marketing Digital

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Coursera

University of California, Irvine

Essentials of Entrepreneurship: Thinking & Action (Coursera)

Business

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Jun 22nd 2026

4 Weeks

Business Management Marketing

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Coursera

Facebook

Introduction to Social Media Marketing (Coursera)

Marketing & Communication Business

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Jun 23rd 2026

5-12 Weeks

Marketing Social Media Digital Marketing

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Coursera

IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Architecture & Design

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Jun 22nd 2026

4 Weeks

Image Marketing Advertising

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Coursera

University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Jun 22nd 2026

4 Weeks

Marketing Social Media Marketing Strategy

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Coursera

Yonsei University

International Hospitality & Healthcare Services Marketing (Coursera)

Marketing & Communication Business

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

Jun 22nd 2026

3 Weeks

Healthcare Marketing Hospitality

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Coursera

University of Virginia

Marketing Analytics (Coursera)

Marketing & Communication Business

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

Jun 22nd 2026

5-12 Weeks

Marketing Regression Data Analysis

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Coursera

University of California, Davis

The Strategy of Content Marketing (Coursera)

Management & Leadership Marketing & Communication

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Jun 22nd 2026

5-12 Weeks

Marketing Strategy Writing

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Coursera

Emory University

Survey analysis to Gain Marketing Insights (Coursera)

Management & Leadership Marketing & Communication

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Jun 22nd 2026

4 Weeks

Marketing Marketing Strategy Marketing Analysis

Details