SAP Customer Engagement and Discovery (Coursera)

You’ll learn how to gather information and insights about a customer’s business, technology, and data. You’ll investigate SAP’s fit-to-standard analysis approach. You’ll consider how to accurately understand and assess a client’s needs. And you’ll look at SAP’s Customer Journey Roadmap, which includes how to identify and communicate the value of a solution to stakeholders and get signoff.
By the end of this course, you will be able to:
Describe the key elements of the SAP Activate methodology and Customer Engagement Model.
Explain the program planning and set up activities for a typical SAP customer project.
Explain what a technology consultant does in the Customer Engagement and Discovery phase of SAP projects.
Explain how to gather relevant information and insights about customer strategy, objectives, processes, technology, and data.
Describe how to conduct discovery workshops and interviews.
Explain SAP's fit-to-standard approach and key preparation activities and develop a Customer Journey Roadmap.
Identify and communicate the business value of a proposed SAP solution.

Course 3 of 7 in the SAP Technology Consultant Professional Certificate.

Syllabus

WEEK 1
Introduction to SAP Customer Engagement and Discovery
In this module we'll explore how SAP engages with customers, from opportunity stage to project set-up. We'll cover program and planning activities for a typical customer project including strategy, approach, roles and responsibilities and running a project kickoff session. We'll learn about the key elements of SAP's Activate Methodology and how it can accelerate project work. Finally, we'll look at what a Technology Consultant does in the engagement and discovery phase.

WEEK 2
Gathering Customer Information and Insights
In this module we'll cover how to gather customer information and insights as inputs for the analysis phase. We'll look at metrics or models that can be used in business or technical analysis and ways to gather business, data and technical information including discovery workshops, interviews, observations or surveys. Finally, we'll use the insights we've gathered to assess whether the customer's business objectives are aligned with the current organization.

WEEK 3
Preparing for Solution Analysis and Design
In this module we'll get ready for the analysis and design phase. This includes key preparation and technical set-up activities like ensuring the team is ready and configuring environments and tools to run fit-to-standard process workshops. We'll explore SAP's fit-to-standard analysis approach and compare it with other models, frameworks and tools used to analyse technology and business landscapes.

WEEK 4
Communicating Business Value and Seeking Signoff
In this module we'll walk through how to identify and communicate the solution's business value to the customer's key stakeholders. We'll explore best practices for documenting your findings during discovery and your approach for the analysis and design phase in a Customer Journey Roadmap. We'll walk through how to identify and communicate the SAP solution's business value to the customer's key stakeholders, including how to seek customer feedback and signoff to move to the next phase.

WEEK 5
Hands-on Project
You will assess an SAP Customer Case Study to understand the customer's organization, business objectives and technology landscape. Following the assessment instructions, you'll use a template to complete and submit a Customer Journey Map Plan explaining how you will collaborate with other SAP professionals to prepare the customer for the analysis and design phase. Then you'll summarize your Customer Journey Map Plan approach in a short precis or by recording a video to present to the customer. To put your learning into practice you'll review the assessment submission of two (2) peers using the peer review rubric provided.