Coursera

From prototyping to validating business models (Coursera)

Offered by The Open University,

On this course, you’ll discover what sustainable business value means in the context of prototyping and validating business models. You will appraise your value proposition to stakeholders and its likely impact across people, planet, profit, and progress. You’ll develop a comprehensive snapshot of your business model value from three levels of analysis: environmental, social and business, and learn how to effectively pitch your sustainable business concepts.

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Via text-based resources and task books, you’ll gain comprehensive understanding and benefit from in-depth reference points as you formulate your ideas and plans.
This course is part of the Sustainability for business success Specialization.

What you'll learn

Appraise your value proposition to stakeholders and its likely impact in the real world across people, planet, profit and progress.
Develop a comprehensive snapshot of your business model value from three levels of analysis: environmental, social and business.

Syllabus

Welcome to the course
On this course, you will discover how to articulate and prototype the underlying value you intend to generate across your ecosystem stakeholders. More specifically, you will understand how your intended business concept delivers value to solve the needs, problems and issues you may have identified early within your systems map.

Developing and prototyping sustainable business models
This week, you will detail how your intended business concept delivers value to solve the needs, problems and issues you identified in your systems map. This is a vital step to allow you to move beyond concepts towards real-world application and implementation.

Testing and validating sustainable business concepts
This week, you will learn how to prioritise the most important and critical elements to test, and learn how to use quick validation cycles with your key ecosystem stakeholders.

Course conclusion and assessment
It’s time to draw together the threads of your learning. This week, you will learn how to put together an effective pitch to potential seed or angel investors.

Go to Class

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