FutureLearn

Methodologies for Service Design (FutureLearn)

Offered by Keio University,

Explore what service design is and how it can help push your business thinking outside of its comfort zone. In an era of unprecedented challenge and change for business, stability is no longer a given. In a time of sudden changes and sharp shocks, its never been more important to be able to think outside the box. On this course, you’ll learn what service design is, and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around.

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You’ll explore ideas that engage with accounting, IT, marketing, and philosophy. Ultimately, you’ll identify the markets you want to target and undertake a deep dive into your enterprise ideas, learning how you can support your team, and grow your business.

What topics will you cover?

Innovation management
Management control
Service exchange and gift economy platform
Innovation marketing
Intellectual-property strategy
Startup financing and strategy
Service design philosophy

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?
By the end of the course, you‘ll be able to...

Identify what strategies to take on whichever design phase you are at
Reflect your current expertise and the resources you have available for a service
Explore what your core competence is and elaborate your ideas for a target market
Synthesise seven different academic domains and integrating to actually design a service
Develop soft skills for a smoother collaboration amongst your team and with your stakeholders related to your service

Who is the course for?
This course is designed for people who want to know what service design is, and how it can help them take their business to the next level. Anyone willing to go beyond their comfort zone is welcomed.

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