Explore the fundamentals of business strategy and learn how the macro environment affects strategy formation. Understand how macro environmental factors influence business strategy. What is strategy, and how does the macro environment influence a firm’s strategy formation? Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.
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You will have the opportunity to discuss the concept of strategy and globalisation and examine macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
What topics will you cover?
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
What will you achieve?
By the end of the course, you'll be able to...
- Demonstrate a good understanding of the concept of strategy
- Explain the concepts of Marco environment
- Explore the effects of globalisation on firm’s strategy
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