Introduction to Industrial Property: patents, designs, trademarks (POK)

Offered by Politecnico di Milano,
Introduction to Industrial Property: patents, designs, trademarks (POK)

An introductory course on Industrial Property aiming at explaining how patents, designs and trademarks can be used to protect creative ideas and investments in innovation in Italy and abroad. The course aims at providing the basics of Industrial Property, comprising patents, designs and trademarks.

The patent system aims at supporting the technical progress and the private investments in research, allowing the owner to recover the costs borne for obtaining the invention. A patent can be considered as an incentive to disclose an invention to the public. It grants its owner the right to prevent others from producing the invention, thus creating a monopoly right lasting a maximum of 20 years.

After the lapse of the patent the invention becomes available to the public and everybody can exploit it.
The course tackles concepts like novelty and inventive step, which are at the base of the validity of a patent, how an invention can be protected by a patent by providing adequate claims, how the right to a patent can be transferred from an inventor-employee to his company. Filing and grant procedures are also dealt with.
A design right can validly protect the shape of an object and designers should be aware of the possibility of protecting their creations by registering a design. The course introduces to concepts like novelty, individual character and grace period, which are fundamental for design protection. The course also deals with non registered designs, which are a very useful tool for the protection of fashion creations, which become obsolete after a season.
A trademark is a sign, normally a word, a name or a symbol, to be placed on a product to identify and distinguish its producer from others. An advertising campaign may require a considerable economic effort, but what are the criteria allowing to choose a valid trademark? The course explains the difference between different kinds of trademarks and it deals with the requirements for their validity.
The last part of the course is dedicated to the legal protection of the IP rights and to their licensing.
The IP enforcement is one of the most crucial moments for an IP asset and shall be carefully driven by the litigators in order to avoid the risk to prejudice all the investments already made. The course therefore will indicate the various strategic options and procedural tools for a cost effective enforcement strategy.
The course will also highlight the most critical clauses to be considered in tech transfer and licensing also in view of the complex antitrust issues related to these kind of agreements.
The last part of the MOOC has been realized by the Technology Transfer Office (TTO) of Politecnico di Milano and aims to introduce the Research Valorisation framework in our university, explaining procedures available for researchers, teachers and students who want to transfer their research results, technologies and ideas outside the University or find external partners to develop their innovation.
The course materials will still be available to all registered users for a long time, even after the closing of the edition.
You can access the course absolutely free of charge and completely online.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección (Coursera) Coursera
IESE Business School

¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección (Coursera)

Este curso persigue adentrarse en la realidad del trabajo de un alto ejecutivo: lo qué hace y cómo lo hace. Es un hecho conocido que la mayoría de altos directivos dedican hasta el 90% de su tiempo al día a día y menos del 10% a las tareas asociadas al pensamiento estratégico en la organización. Por eso es importante ir más allá y entender las prioridades que configuran esta actuación diaria. Al final, la mejor estrategia es aquella que se practica; la mejor organización, aquella que funciona; y el quehacer cotidiano coherente con las prioridades establecidas, la base de la continuidad con éxito de las empresas.

Oct 26th 2026
5-12 Weeks
Shaping Your Professional Brand (Coursera) Coursera
University of Illinois at Urbana-Champaign

Shaping Your Professional Brand (Coursera)

You've thought about who you are and how you want your career to be. You have some skills to deal with situations that could cause problems. What about the team around you? How do you build functional and constructive professional relationships? How can you add value? What do employers look for when they are promoting?

Oct 26th 2026
4 Weeks
Fundamentals of Strategy (POK) Polimi OPEN KNOWLEDGE
Politecnico di Milano

Fundamentals of Strategy (POK)

This course introduces the key theories, concepts, models and approaches related to Strategy at a Corporate, Business and Functional/Operational level. Strategy is an all-embracing term that broadly refers to decision-making at both an Individual level – dealing with how we make personal choices in varied settings – and a Business & Management level –focusing on how individuals grouped in organizations or companies make decisions about successfully running an entrepreneurial endeavor.

Available
4 Weeks
Fundamentals of Organization (POK) Polimi OPEN KNOWLEDGE
Politecnico di Milano

Fundamentals of Organization (POK)

This course introduces the key theories, concepts, models and approaches related to Organizational Design, Business Process Management and Decision Making Process Management. Organization is a fundamental theme to understand the real functioning of each company or, more in general, of any institution, and it is part of the basic know-how of each manager. Organization design implies decisions on how work is subdivided and how coordination between the various activities and people who autonomously perform them is guaranteed.

Available
3 Weeks
Giving Helpful Feedback (Coursera) Coursera
University of Colorado Boulder

Giving Helpful Feedback (Coursera)

This course teaches you the simple principles expert managers use to improve and motivate employee performance. You’ll never have to avoid telling an employee “the truth” again, because the seven techniques we teach will not make employees defensive or afraid. As a manager, or someone who would like to be a manager, you’ll also learn specifically what feedback is, how negative feedback is weighed more heavily than positive, and how positive feedback can super-charge behaviors such as creativity and teamwork.

Oct 26th 2026
5-12 Weeks
Financial Markets (Coursera) Coursera
Yale University

Financial Markets (Coursera)

An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.

Oct 26th 2026
5-12 Weeks
Today’s Music Industry (Coursera) Coursera
West Virginia University

Today’s Music Industry (Coursera)

This course provides an engaging and methodical insight into the past and present cultural and commercial music industry developments, directions, and trends. It will equip the students with the knowledge and skills necessary to appreciate, understand and more productively participate in today’s music industry field.

Oct 26th 2026
5-12 Weeks
The entrepreneur's guide for beginners (Coursera) Coursera
University of Barcelona

The entrepreneur's guide for beginners (Coursera)

The Entrepreneur's Guide for beginners and is a course created in collaboration with all Catalan public universities and EIT Health and aims to be the starting point for all those who want to improve their knowledge and skills in the world entrepreneurship. In this course you will be able to identify a business opportunity, develop the business model (and the steps to validate it) and know the main mechanisms to find your business.

Oct 26th 2026
5-12 Weeks
Gamification (Coursera) Coursera
University of Pennsylvania

Gamification (Coursera)

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Oct 26th 2026
5-12 Weeks
New Technologies for Business Leaders (Coursera) Coursera
Rutgers University

New Technologies for Business Leaders (Coursera)

This introductory course is developed for high-level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.

Oct 26th 2026
5-12 Weeks