Business for WISEs introduces the key theories of innovation, models and approaches related to continuous competitive advantage through products, processes, utilizing technologies and through market practices. It offers key theories of marketing, models and practices of digital marketing and visibility.
The course is designed for Work Integration Social Enterprises (WISEs), but can be found useful for anyone in business as it brings useful insights into innovation and its applications followed by insights into marketing.
The first part of the course introduces the INNO-WISEs Project and collects the voices of different WISEs workers. They describe their experiences about Work Integration Social Enterprises world.
The second part focuses on individual, team and organization level dynamics that impact innovation in WISEs. Students will gain understanding of important skills in fostering innovation. The course examines issues and challenges relevant to leaders at all levels in an organization.
The third part of the course, focused on marketing, guides the students to develop business and marketing strategy through the analysis of market, competition, consumers, and the company itself. Then, it discusses the operational marketing decisions and practical tools, in ways particularly suited to small businesses.
Everything needed for creating and maintaining competitive advantage is right here.
Learn how to transform, improve and finally get the market momentum that ensures success!
You can access the course absolutely free of charge and completely online.
The course materials will still be available to all registered users, even after the closing of the edition.
Further editions of this course will be activated each academic year.
