Coursera

Introduction to Digital Transformation Part 1 (Coursera)

Offered by Darden School of Business, University of Virginia,

This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition.

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You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.
Course 5 of 6 in the IBM & Darden Digital Strategy Specialization.

What You Will Learn
Understand the “digital transformation stack” - infrastructure, technology, business functions, and strategy

Syllabus

WEEK 1
The Digital Revolution
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. In this class, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about the ongoing adaptation and transformation of their business.

WEEK 2
The Economics of Digital Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. In this class, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.

WEEK 3
The Path to Digitization

WEEK 4
Additional Resources to Advance Your Learning

Go to Class

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