An Introduction to Artificial Intelligence in the Tourism Industry (FutureLearn)

This describes the advent of new technologies that are set to irreversibly change working practices across sectors. Chief among these technologies are artificial intelligence and machine learning. These changes will almost certainly have a profound effect on the future of tourism.
This tourism management course offers an introduction to artificial intelligence, and considers how it will affect the tourism industry.

Discover the potential applications of AI in the tourism industry
You will gain a broad understanding of how AI and machine learning work, and learn to distinguish fact from fiction. You will consider the latest trends and developments, considering real-life artificial intelligence use cases. You will also consider key questions around AI ethics, addressing the common and valid concerns that come with these new technologies.
With this introduction to AI, you will begin to understand the potential applications of AI in the tourism industry. This will empower you to shape its future.

Shape the future of tourism
This tourism management course does not require any prior technical knowledge of artificial intelligence or computer programming. It is aimed at tourism industry professionals, with a stake in the future of tourism.
It is designed and delivered by leading artificial intelligence experts at the Luleå University of Technology.

Syllabus

Week 1: Introduction to AI
Week 2: Components of AI

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...

• Understand what is AI and use cases and how it is transforming our lives.
• Explore the possibilities of applications of AI to tourism.
• Describe several issues and ethical concerns surrounding AI.
• Demonstrate a basic understanding and knowledge regarding to the components of AI such as identified theories of machine learning.
• Explore basic machine learning methods, such as neural networks, clustering methods, and classification methods.

Who is the course for?
This tourism management course is aimed at industry professionals who want to understand the applications of AI in the tourism sector. It would also suit tourism students and academics.
No prior technical knowledge of artificial intelligence is required.