Coursera

Introdução ao Marketing Digital (Coursera)

Offered by FIA Business School,
Introdução ao Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Introdução ao Marketing Digital. Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de Marketing Digital para o seu contexto. Ao final deste curso, você será capaz de compreender as interconexões entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorporação das ações digitais nos diversos ambientes de conexão com os clientes.

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Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Course 1 of 4 in the Planejamento Estratégico de Marketing Digital Specialization.

Syllabus

WEEK 1
Módulo 1 | Visão Geral do Marketing Digital
Neste módulo, será apresentada uma visão geral do marketing digital e dos principais tópicos que serão abordados

WEEK 2
Módulo 2 | Marketing Digital é para Todo Mundo?
Este módulo aborda como estão interligadas as estratégias de marketing e as ferramentas de marketing digital.

WEEK 3
Módulo 3 | Uma Estrutura para o Marketing Digital
Neste módulo serão abordados os principais aspectos do marketing operacional (Preço, Praça, Produto e Preço) no contexto do marketing integrado.

WEEK 4
Módulo 4 | Compreender os Clientes (ICP)
Neste módulo, será discutida a importância do cliente na definição das estratégias da empresa. O foco será centrado no alinhamento das estratégias e objetivos com determinado perfil de consumidor.

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