Coursera

Gestión de redes sociales (Coursera)

Offered by Facebook,

Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadísticas e iteración, y cómo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarás tus habilidades en el mundo real a través de un proyecto de gestión de contenido.

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Al finalizar este curso, serás capaz de:
• Establecer y gestionar una presencia en redes sociales
• Crear una página de Facebook para empresa y una cuenta profesional de Instagram
• Comprender cómo y por qué crear contenido para las redes sociales
• Crear una marca y un tono de voz para construir presencia en las redes sociales
• Administrar un calendario de contenido para crear presencia en las redes sociales
• Evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento
• Crear un calendario de contenido para crear presencia en las redes sociales
• Gestionar el contenido para redes sociales con datos del mundo real
Este curso está orientado a aquellas personas que desean aprender a crear y gestionar la presencia comercial en las redes sociales, incluida la creación de contenido, la interacción y participación con los clientes en las redes sociales y la evaluación de los resultados de distintas publicaciones.
Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el curso 1 (Introducción al marketing en redes sociales) de este programa.

What You Will Learn

Cómo establecer y gestionar una presencia en redes sociales
Cómo crear una marca y un tono de voz para construir presencia en las redes sociales
Cómo administrar un calendario de contenido para crear presencia en las redes sociales
Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

Course 2 of 6 in the Marketing en redes sociales de Facebook Professional Certificate

Syllabus

WEEK 1
Establecer tu presencia
En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.

WEEK 2
Contenido para redes sociales
Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.

WEEK 3
Gestión de contenido para redes sociales
Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.

WEEK 4
Evaluar tus acciones
Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.

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