Coursera

Gestión de redes sociales (Coursera)

Offered by Facebook,

Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadísticas e iteración, y cómo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarás tus habilidades en el mundo real a través de un proyecto de gestión de contenido.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Al finalizar este curso, serás capaz de:
• Establecer y gestionar una presencia en redes sociales
• Crear una página de Facebook para empresa y una cuenta profesional de Instagram
• Comprender cómo y por qué crear contenido para las redes sociales
• Crear una marca y un tono de voz para construir presencia en las redes sociales
• Administrar un calendario de contenido para crear presencia en las redes sociales
• Evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento
• Crear un calendario de contenido para crear presencia en las redes sociales
• Gestionar el contenido para redes sociales con datos del mundo real
Este curso está orientado a aquellas personas que desean aprender a crear y gestionar la presencia comercial en las redes sociales, incluida la creación de contenido, la interacción y participación con los clientes en las redes sociales y la evaluación de los resultados de distintas publicaciones.
Los alumnos no necesitan tener experiencia en marketing, pero sí habilidades básicas de navegación en Internet y el anhelo de participar y conectarse en redes sociales. Una cuenta de Facebook o Instagram también ayuda. Lo ideal es que los alumnos hayan completado el curso 1 (Introducción al marketing en redes sociales) de este programa.

What You Will Learn

Cómo establecer y gestionar una presencia en redes sociales
Cómo crear una marca y un tono de voz para construir presencia en las redes sociales
Cómo administrar un calendario de contenido para crear presencia en las redes sociales
Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento

Course 2 of 6 in the Marketing en redes sociales de Facebook Professional Certificate

Syllabus

WEEK 1
Establecer tu presencia
En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.

WEEK 2
Contenido para redes sociales
Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.

WEEK 3
Gestión de contenido para redes sociales
Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.

WEEK 4
Evaluar tus acciones
Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Jun 22nd 2026

4 Weeks

Marketing Social Media Marketing Strategy

Coursera

Salesforce,SV Academy

Groundwork for Success in Sales Development (Coursera)

Business

This is Course 1 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete later courses, please ensure you have completed this course before moving on. This course is here to introduce you to the key role of a Sales Development Representative at a tech company. We want you to develop a winning professional mindset powered by emotional literacy, strategic thinking, time management, and task prioritization.

Jun 22nd 2026

4 Weeks

Business Management Physical

Coursera

Facebook

Advertising with Facebook (Coursera)

Marketing & Communication Business

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

Jun 23rd 2026

5-12 Weeks

Advertising Schedule Facebook

Coursera

University of Colorado Boulder

Network Analysis for Marketing Analytics (Coursera)

Statistics & Data Analysis

Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.

Jun 26th 2026

4 Weeks

Social Networks Network Analysis Marketing Analytics

Coursera

Coursera Project Network

Measure a Marketing Strategy using Facebook Insights (Coursera)

Marketing & Communication

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts.

Jun 22nd 2026

Self-Paced

Marketing Facebook Marketing Strategy

Coursera

University of Virginia

Introduction to Personal Branding (Coursera)

Personal and Professional Development

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms; create a mission statement for their personal brand; build a board of directors for their brand o Become familiar with the basics of digital security and reputation management; create a system for on-going brand maintenance.

Jun 22nd 2026

5-12 Weeks

Management Personal Development Social Media

Coursera

Digital Marketing Institute

Facebook, Instagram, and Snapchat Marketing (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix?

Jun 22nd 2026

4 Weeks

Marketing Facebook Digital Marketing

Coursera

Salesforce,SV Academy

Boosting Productivity through the Tech Stack (Coursera)

Business

Course 4 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry. By the end of the course, you will be able to: examine and navigate the tech stack and stay up-to-date on the latest tech tools used in the tech sales workforce; understand the basic principles of customer relation management (CRM) tools and how to use them effectively as part of your workflow; use sales intelligence tools to find prospects and optimize your workflow; formulate bulletproof outreach strategies to engage with prospective customers; apply the power of social media and video to find and connect with prospects.

Jun 22nd 2026

5-12 Weeks

Business Productivity Sales

Coursera

Digital Marketing Institute

Social Media and Digital Marketing Fundamentals (Coursera)

Marketing & Communication

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers.

Jun 22nd 2026

3 Weeks

Social Media Digital Marketing Digital Transformation

Coursera

University of California, Davis

Computational Social Science Capstone Project (Coursera)

Statistics & Data Analysis Data Science

CONGRATULATIONS! Not only did you accomplish to finish our intellectual tour de force, but, by now, you also already have all required skills to execute a comprehensive multi-method workflow of computational social science. We will put these skills to work in this final integrative lab, where we are bringing it all together. We scrape data from a social media site (drawing on the skills obtained in the 1st course of this specialization). We then analyze the collected data by visualizing the resulting networks (building on the skills obtained in the 3rd course). We analyze some key aspects of it in depth, using machine learning powered natural language processing (putting to work the insights obtained during the 2nd course).

Jun 22nd 2026

4 Weeks

Machine Learning Social Networks Network Analysis

Coursera

Facebook

Fundamentals of Social Media Advertising (Coursera)

Business

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

Jun 23rd 2026

5-12 Weeks

Business Data Marketing

Coursera

IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Architecture & Design

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Jun 22nd 2026

4 Weeks

Image Marketing Advertising