What is news? (Coursera)

What is news? (Coursera)

This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and broadcast, and how professional journalists effectively use each format.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Course 1 of 5 in the Become a Journalist: Report the News! Specialization.

Syllabus

WEEK 1
Welcome to the Michigan State School of Journalism!
You will learn about the School of Journalism, our award-winning faculty and the world-class atmosphere of Michigan State University. We are a special place, where amazing things happen every day.

WEEK 2
Earning and keeping trust
In every module of this course, we will go deeper into journalistic values and ethics. In many ways, these values are what distinguish journalism from the many other kinds of content. You will learn how to move beyond creating content to creating journalism through understanding and using these values.

WEEK 3
Connecting with audiences and communities
You will learn how to reach your audience and community as a journalist, by exploring news reports, interest and importance, and values and ethics.

WEEK 4
Forms of journalism and their purposes
Understanding the ways journalism happens is just as important as knowing how to do it. There are many different types of journalism, as our world is filled with so many things to communicate about: sports, cars, celebrities, movies, war, business, real estate, pets, art...if you can name it, you can do journalism about it.

WEEK 5
Journalism happens in interesting ways
Journalists are working in new and exciting places such as social media. Technology has allowed the profession and journalists to do their jobs in innovative ways. You will learn about how technology impacts journalism, and best practices for blogs, Twitter, Instagram, Periscope, WeChat, Facebook and other realities of engaging in social media.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Job Success: Get Hired or Promoted in 3 Steps (Coursera) Coursera
The State University of New York

Job Success: Get Hired or Promoted in 3 Steps (Coursera)

This course, Job Success: Get Hired or Promoted in Three Steps, will prepare you to stand out in a crowded applicant pool so that you can get hired or promoted. In three steps you will leave this course with : an upgraded social media presence (one that you can be proud of); a visual, infographic resume that will get you noticed; a professional pitch that highlights your strengths and skills.

Jun 8th 2026
3 Weeks
Journalism, the future, and you! (Coursera) Coursera
Michigan State University

Journalism, the future, and you! (Coursera)

You will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields. You will explore areas such as being an international correspondent, self-publishing in journalism, as well as how to freelance in the field. You will be empowered to develop your own path in journalism, from being an active and informed consumer, to being a journalist.

Jun 8th 2026
5-12 Weeks
Introduction to Social Media Marketing (Coursera) Coursera
Facebook

Introduction to Social Media Marketing (Coursera)

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Jun 9th 2026
5-12 Weeks
Introduction to Social Media Analytics (Coursera) Coursera
Emory University

Introduction to Social Media Analytics (Coursera)

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

Jun 8th 2026
4 Weeks
The Importance of Listening (Coursera) Coursera
Northwestern University

The Importance of Listening (Coursera)

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video.

Jun 8th 2026
4 Weeks
English for Journalism (Coursera) Coursera
University of Pennsylvania

English for Journalism (Coursera)

Welcome to English for Journalism, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. This course is designed for non-native English speakers who are interested in developing the skills needed for a career in modern journalism.

Jun 8th 2026
5-12 Weeks
Networking and Security in iOS Applications (Coursera) Coursera
University of California, Irvine

Networking and Security in iOS Applications (Coursera)

You will learn to extend your knowledge of making iOS apps so that they can securely interact with web services and receive push notifications. You'll learn how to store data securely on a device using Core Data. You’ll also learn to securely deploy apps to the App Store and beta users over-the-air. The format of the course is through a series of code tutorials. We will walk you through the creation of several apps that you can keep as a personal app toolbox. When you make your own apps after this course, you can bring in these capabilities as needed. When necessary we pop out of the code tutorials to talk about concepts at a higher level so that what you are programming makes sense.

Jun 8th 2026
4 Weeks
Advertising with Facebook (Coursera) Coursera
Facebook

Advertising with Facebook (Coursera)

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

Jun 9th 2026
5-12 Weeks
Identifying, Attracting, and Growing Your Digital Audience (Coursera) Coursera
University of California, Irvine

Identifying, Attracting, and Growing Your Digital Audience (Coursera)

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.

Jun 15th 2026
4 Weeks
Data Collection: Online, Telephone and Face-to-face (Coursera) Coursera
University of Michigan

Data Collection: Online, Telephone and Face-to-face (Coursera)

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.

Jun 15th 2026
4 Weeks