Coursera

Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women (Coursera)

Offered by Goldman Sachs,

Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel. En este curso, examinarás el proceso de compra de tus clientes y explorarás los beneficios de la segmentación de mercados. Al analizar a tus competidores e identificar tu ventaja competitiva, considerarás cómo la comprensión de tus clientes y competidores pueden ayudar a maximizar el valor de tu oferta al obtener crecimiento empresarial para tu negocio a medida que crece.

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Al final de este curso, habrás desarrollado una Propuesta de Valor para el Cliente (PVC) clara. Esto te permitirá comunicar tu oferta comercial a tu público objetivo de una manera convincente. Tendrás la oportunidad de examinar cómo el desarrollo de una estrategia de precios puede apoyar mejor el crecimiento del negocio.
La colección de cursos 10,000 Women ofrece una experiencia de aprendizaje en línea verdaderamente flexible. Tendrás la libertad de acercarte al programa de cualquier manera que funcione para ti: toma cualquier curso o combinación de cursos para adaptar tu viaje de aprendizaje a las necesidades individuales de crecimiento de tu negocio. Si eliges tomar los 10 cursos, explorarás todos los elementos clave de tu negocio y desarrollarás un plan exhaustivo para el crecimiento de tu negocio.

What You Will Learn

Definir y clasificar a tus clientes y sus necesidades.
Comparar tu empresa con los competidores para definir tu ventajas frente a ellos.
Expresar la Propuesta de Valor para el Cliente (PVC).
Desarrollar una estrategia de precios para la empresa.

Syllabus

WEEK 1
Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women
En este curso, se analizará la importancia de comprender a tus clientes y a la competencia, y de qué manera ese conocimiento puede utilizarse para maximizar el valor de los clientes objetivo y la empresa. Al finalizar este curso, habrás desarrollado una clara Propuesta de Valor para el Cliente (PVC), que comunica lo que ofrece tu empresa a los clientes objetivo de una forma convincente, y habrás examinado cómo tu PVC influye y te ayuda a desarrollar tu estrategia de precios para apoyar el crecimiento empresarial. Para cambiar la configuración de idioma en la plataforma Coursera, selecciona el perfil de tu cuenta en la barra de navegación superior derecha y selecciona “Ajustes”. Elige tu idioma preferido en el cuadro desplegable de idioma y selecciona “Guardar” para enviar tu preferencia.

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